The Effects of Gasification Mechanics on Users Engagement

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BAGHERI MOJTABA; SAEEDABADI MOHAMMADREZA; Sabar Shahoo

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Journal Paper

Paper Information

Journal: JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION Year:2023 | Volume:31 | Issue:106 Page(s): 135-154

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Information Journal Paper

Title

The Effects of Gasification Mechanics on Users Engagement

Author(s)

BAGHERI MOJTABA | SAEEDABADI MOHAMMADREZA | Sabar Shahoo | Issue Writer Certificate

Keywords

Gamification

Users Engagement

Gamification Mechanics

Objective Data

Subjective Data

Abstract

The main purpose of this study is to evaluate the effects of different Gamification mechanics on the user engagement in mobile applications using objective and Subjective Data. In this study, we evaluated user engagement in “, BESHNO”,audiobook application as a case study by comparison between results of objective and Subjective Data. The research method of this study is descriptive-correlational, causal-comparative and experimental. The sample size of this study is 390 users of the "BESHNO". The results of this study showed that based on the objective and Subjective Data analysis, using different Gamification mechanics had a different effect on the amount and dimensions of Users Engagement. There is also a significant difference between the findings of objective and Subjective Data analysis regarding the level of Users Engagement. However, there is a similar pattern in objective and Subjective Data analysis when using different Gamification mechanics. In addition, the results of this study showed that the "Badge" Gamification mechanic is the most effective mechanics on user engagement.

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APA: Copy

BAGHERI, MOJTABA, SAEEDABADI, MOHAMMADREZA, & Sabar, Shahoo. (2023). The Effects of Gasification Mechanics on Users Engagement. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, 31(106 ), 135-154. SID. https://sid.ir/paper/1054125/en

Vancouver: Copy

BAGHERI MOJTABA, SAEEDABADI MOHAMMADREZA, Sabar Shahoo. The Effects of Gasification Mechanics on Users Engagement. JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION[Internet]. 2023;31(106 ):135-154. Available from: https://sid.ir/paper/1054125/en

IEEE: Copy

MOJTABA BAGHERI, MOHAMMADREZA SAEEDABADI, and Shahoo Sabar, “The Effects of Gasification Mechanics on Users Engagement,” JOURNAL OF MANAGEMENT STUDIES IN DEVELOPMENT & EVALUATION, vol. 31, no. 106 , pp. 135–154, 2023, [Online]. Available: https://sid.ir/paper/1054125/en

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