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Information Journal Paper

Title

Semiotic analysis of embodiment among female Instagram users,(Case study: two fashion designers)

Pages

  42-62

Abstract

 As a modern society, Iran has made considerable advances in all fields, including thought, politics, religion, family, art, clothing, etiquette, etc. The embodiment has also been affected by increasing development. The body contributes to the formation of the social self when the body is present in the communication context and therein the photo, the body, and the social network are connected to each other,because virtual networks such as Instagram provide the opportunity to show the photos to all people, and also provide the opportunity to have interaction with others and discuss the visual content. The opportunity is provided due to the fact that the communication contexts can be used for exhibitions that like in real-life, are based on the nature of the incarnation. Therefore, the online actions of Instagram users are often based on the nature of the incarnation. This research was conducted using the qualitative method of semiotics and the semiotic theory proposed by Kress and van Leeuwen was used to examine the Instagram pages. The Instagram pages were selected from Iranian female fashion designers using a purposeful sampling method. According to the findings, due to rising image-centric social networks, embodiment and Privacy Boundaries have been also affected. Therefore, we conclude that the two fashion designers make the audience interested in their pages by various measures, including beautiful physical appearance, showing expensive products, creative photography techniques, surrealism, individual characteristics, and publishing personal and private information.

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    APA: Copy

    Maraghi, Mahshid, & KHANIKI, HADI. (2022). Semiotic analysis of embodiment among female Instagram users,(Case study: two fashion designers). SOCIOLOGY OF CULTURE AND ART, 4(1 ), 42-62. SID. https://sid.ir/paper/1061576/en

    Vancouver: Copy

    Maraghi Mahshid, KHANIKI HADI. Semiotic analysis of embodiment among female Instagram users,(Case study: two fashion designers). SOCIOLOGY OF CULTURE AND ART[Internet]. 2022;4(1 ):42-62. Available from: https://sid.ir/paper/1061576/en

    IEEE: Copy

    Mahshid Maraghi, and HADI KHANIKI, “Semiotic analysis of embodiment among female Instagram users,(Case study: two fashion designers),” SOCIOLOGY OF CULTURE AND ART, vol. 4, no. 1 , pp. 42–62, 2022, [Online]. Available: https://sid.ir/paper/1061576/en

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