Strategic model of network communication development to attract customers in the banking industry with a jihadist approach

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Salari Hamid; HASHEMI SEYYED MAHMOOD; Rousta AliReza

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Journal Paper

Paper Information

Journal: Journal of Management Future Research Year:2021 | Volume:31 | Issue:125 Page(s): 108-121

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Title

Strategic model of network communication development to attract customers in the banking industry with a jihadist approach

Author(s)

Salari Hamid | HASHEMI SEYYED MAHMOOD | Rousta AliReza | Issue Writer Certificate

Keywords

Network communication

customer acquisition

Banking Industry

jihadist approach

Abstract

This study aims to provide a strategic model for the development of Network communications to attract customers in the Banking Industry with a jihadist approach. This research is a fundamental research in terms of purpose. The statistical population includes all factors among those involved in the banking system, including managers and experts in the field of banking system, which was selected through cluster random sampling method and 384 people according to Morgan table. Data were analyzed using Smartpls2 software by applying appropriate statistical tests according to the research hypotheses. And the findings showed that jihadi management is effective in Network communication to attract customers in the Banking Industry. It is suggested that managers be hired based on expertise, merit, commitment, background and interest. Also, bank managers should use the leadership of employees to increase efficiency and effectiveness in the management of banks. Also, by holding training classes, educational booklets and related investments in this field, it raised the level of their jihadist approach and as a result, increased the attraction of customers at the branch level.

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APA: Copy

Salari, Hamid, HASHEMI, SEYYED MAHMOOD, & Rousta, AliReza. (2021). Strategic model of network communication development to attract customers in the banking industry with a jihadist approach. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), 31(125 ), 108-121. SID. https://sid.ir/paper/1065392/en

Vancouver: Copy

Salari Hamid, HASHEMI SEYYED MAHMOOD, Rousta AliReza. Strategic model of network communication development to attract customers in the banking industry with a jihadist approach. JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH)[Internet]. 2021;31(125 ):108-121. Available from: https://sid.ir/paper/1065392/en

IEEE: Copy

Hamid Salari, SEYYED MAHMOOD HASHEMI, and AliReza Rousta, “Strategic model of network communication development to attract customers in the banking industry with a jihadist approach,” JOURNAL OF MANAGEMENT FUTURES RESEARCH(JOURNAL OF MANAGEMENT RESEARCH), vol. 31, no. 125 , pp. 108–121, 2021, [Online]. Available: https://sid.ir/paper/1065392/en

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