Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method

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Yar Ahmadi Arghvan; Jaber Ansari Mohammad Reza

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Journal: Financial Economics Year:2023 | Volume: | Issue: Page(s): 233-250

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Information Journal Paper

Title

Ranking of Environmental Problems and Obstacles in the Field of Domestic Goods Marketing Management with a Resistance Economy Approach Using the AHP Method

Author(s)

Yar Ahmadi Arghvan | Jaber Ansari Mohammad Reza | Issue Writer Certificate

Keywords

marketing managementQ4

domestic goodsQ4

resistance economyQ4

Abstract

The current research has ranked environmental problems and obstacles in the field of domestic goods marketing management with a resistance economy approach. Among the statistical population of the research, 10 managers of electrical household appliances company were selected by theoretical saturation method. The research tool included a researcher-made questionnaire. Examining the results showed that in the structural-political dimension, priority is given to the indicator of failure to reduce dependence on oil. For the structural-economic dimension, the highest priority is with the index of fighting against economic corruptors and economic corruptions, for the structural-social dimension, the highest priority is with the tax payment index, for the structural-technological dimension, the highest priority is with the index of the change in the direction of the economy based on resources to an economy based on innovation. In the social-behavioral dimension, the highest priority is given to the index of consumption of domestic products in devices, for the behavioral-technological dimension, the highest priority is given to the indicator of the development of infrastructure required for the empowerment of the workforce, in the contextual-economic dimension, the highest priority is given to the index of creating a competitive environment in the production sector and Distribution is in some product groups. For the contextual-social dimension, the most priority is with the index of strengthening public trust between the government and the people in economic policies, and for the contextual-technological dimension, the most priority is with the index of the use of new technologies in the automobile industry.

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