The meta-synthesis of Signaling through new product launch strategy

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Fathi Atefe; azizi shahriar; ghareche manizheh

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MANAGEMENT RESEARCH IN IRAN Year:2022 | Volume:26 | Issue:1 Page(s): 56-86

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Title

The meta-synthesis of Signaling through new product launch strategy

Author(s)

Fathi Atefe | azizi shahriar | ghareche manizheh | Issue Writer Certificate

Keywords

Signaling theory

Signaling mix

new product launch strategy

Quality signals

Market signals

Abstract

The main purpose of this research is the meta-synthesis of Signaling through a new product launch strategy. The present study is developmental in terms of purpose, qualitative in terms of data nature, and in terms of data collection is documentary meta-synthesis. The Critical Assessment Skills Program (CASP), can be used to evaluate articles. The process of extracting information from the results and analysis of these articles was performed Based on 46 selected articles from valid scientific databases. After evaluating each of them, 25 articles were finally Approved and Screened. Then a new conceptual model is obtained from examining the backgrounds and models of approved articles. Based on signaling theory, a company sends a signal from the companychr('39')s private information area to the audience and creates information symmetry. A company can use its own signaling mix for signaling,in this research, the main purpose is using signaling mix which is focusing on a new product lunch strategy. Based on the results, the new product lunch strategy includes market and product strategies, lunch tactics and information published by the company all can be the components of a signaling mix. This kind of signaling mix can send quality signals and market signals, that are generally addressed to competitors and customers.

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