Strategic Prediction of Electronic Book Digital Marketing

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Zamani Somaye; Shaghaghi Mehdi; Alipour Hafezi Mehdi; Haji Zeinolabedini Mohsen

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH Year:2023 | Volume:57 | Issue:3 Page(s): 17-38

Download Full-Text

Persian Verion

View:

183

Download:

Cites:

Information Journal Paper

Title

Strategic Prediction of Electronic Book Digital Marketing

Author(s)

Zamani Somaye | Shaghaghi Mehdi | Alipour Hafezi Mehdi | Haji Zeinolabedini Mohsen | Issue Writer Certificate

Keywords

Digital Marketing

E-Book

Marketing strategies

Marketing techniques

Marketing tactices

Abstract

Objective: The purpose of this research was to identify the most important digital marketing strategies for e-book sales and lending businesses in Iran and to introduce important tricks and techniques in the way of marketing strategy.Methods: This research is of an applied type with a quantitative framework, which was conducted using a survey method using a questionnaire tool. Validity and reliability of the questionnaire were assessed by CVI method and binomial method (Spearman-Brown index) and confirmed. For data analysis, Excel and SPSS software and binomial tests, chi-score and multiple regression were used. The research community is all electronic book selling businesses in Iran that have the structure and components of a business and included 52 companies, of which 26 were selected as the sample size.Results: The findings of the research showed that for businesses selling and lending e-books in the position of strength-opportunity, the macro-strategy of production orientation and customer-oriented strategy, relationship-oriented tricks and communication techniques are prioritized; In the strength-threat situation, product-oriented macro-strategy, customer-oriented strategy, attractiveness-oriented tricks and price techniques are preferable; In the situation of weakness-opportunity, the macro-strategy of distributive strategy, organization-oriented strategy, reputation-oriented tricks and image and communication techniques are better, and in the situation of weakness-threat, macro-strategy of distribution-oriented, organizational strategy, discount-oriented tricks and price techniques are preferable. Also, the results showed that the current strategic position of most e-book selling businesses is weakness-threat, and the strategies, tricks and techniques of this position are more preferable.Conclusions: From the results of the research, it can be concluded that the most important problem in the industry of this business is customer attraction and all actions and methods including viral, transactional, community, referral, affiliate, guerilla, sensory and collaborative marketing, site design and optimization with SEO and the likes of it should move in this direction.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans