Factors Influencing Brand Avoidance Intention through Customer Attitude towards Brand Avoidance: an Emphasis on Chinese Brands

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

EBRAHIMI ABOLGHASEM; Alavi Sayed Moslem; NAJAFI SIAHROUDI MAHDI

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: business managment perspective Year:2015 | Volume:14 | Issue:3 (23) Page(s): 69-85

Download Full-Text

Persian Verion

View:

493

Download:

Cites:

Information Journal Paper

Title

Factors Influencing Brand Avoidance Intention through Customer Attitude towards Brand Avoidance: an Emphasis on Chinese Brands

Author(s)

EBRAHIMI ABOLGHASEM | Alavi Sayed Moslem | NAJAFI SIAHROUDI MAHDI | Issue Writer Certificate

Keywords

Factors Influencing Brand AvoidanceQ2

Attitude towards Brand AvoidanceQ2

Brand Avoidance IntentionQ2

Chinese BrandQ1

Abstract

The main purpose of this survey is to investigate the Factors Influencing Brand Avoidance intention through customer Attitude towards Brand Avoidance. Among Rasht citizens 268 individuals who have had an experience of avoiding Chinese Brands were selected. A researcher made questionnaire (its validity is tested by two approaches, including face validity and confirmatory factor analysis and its reliability is examined using alpha cronbach (87%)) is distributed among samples. Findings reveal that customer’ s Attitude towards Brand Avoidance has mediated the relationship between perceived risk of using brand and Brand Avoidance Intention and it has played a role of mediator variable between anti brand activism and Brand Avoidance Intention. Consequently, two most important factors that affect customer brand avoidance would be the anti-brand activism shown by unsatisfied customer and his/ her perceived risk of using the brand.

Cites

No record.

References

No record.

Cite

APA: Copy

EBRAHIMI, ABOLGHASEM, Alavi, Sayed Moslem, & NAJAFI SIAHROUDI, MAHDI. (2015). Factors Influencing Brand Avoidance Intention through Customer Attitude towards Brand Avoidance: an Emphasis on Chinese Brands. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 14(3 (23) ), 69-85. SID. https://sid.ir/paper/115490/en

Vancouver: Copy

EBRAHIMI ABOLGHASEM, Alavi Sayed Moslem, NAJAFI SIAHROUDI MAHDI. Factors Influencing Brand Avoidance Intention through Customer Attitude towards Brand Avoidance: an Emphasis on Chinese Brands. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2015;14(3 (23) ):69-85. Available from: https://sid.ir/paper/115490/en

IEEE: Copy

ABOLGHASEM EBRAHIMI, Sayed Moslem Alavi, and MAHDI NAJAFI SIAHROUDI, “Factors Influencing Brand Avoidance Intention through Customer Attitude towards Brand Avoidance: an Emphasis on Chinese Brands,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 14, no. 3 (23) , pp. 69–85, 2015, [Online]. Available: https://sid.ir/paper/115490/en

Related Journal Papers