IRANIAN CONSUMER DECISION MAKING STYLE BASED ON SPROLES AND KENDALL MODEL

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JAZANI NASRIN; AZIZI SHAHRIAR; HALVAEI ALI ASGAR

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Paper Information

Journal: business managment perspective Year:2010 | Volume:9 | Issue:3 (36) Page(s): 9-24

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Information Journal Paper

Title

IRANIAN CONSUMER DECISION MAKING STYLE BASED ON SPROLES AND KENDALL MODEL

Author(s)

JAZANI NASRIN | AZIZI SHAHRIAR | HALVAEI ALI ASGAR | Issue Writer Certificate

Keywords

CHAIN STOREQ2

CONSUMER BEHAVIORQ3

DECISION MAKING STYLEQ3

SPROLES AND KENDALL MODELQ2

Abstract

The aim of this paper is to evaluating consumer DECISION MAKING STYLEs based on SPROLES AND KENDALL MODEL. This research was done among Sepah CHAIN STORE customer in Tehran city. What is the priority and importance of eight consumer decision is making styles among Sepah CHAIN STORE customer was the main research question. The sample were constitutes of 180 Sepah CHAIN STORE customers whom were selected by clustering method. Data gathering was used by selfreport questionnaire. Results showed that five from eight styles were confirmed. These are: Perfectionistic, Recreational and Hedonistic, Price-Conscious, Confused-by-Overchoice and Habitual.

Cites

EFFECTS OF SENSORY AND COGNITIVE INNOVATIVENESS ON THE STYLES OF SHOPPING

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APA: Copy

JAZANI, NASRIN, AZIZI, SHAHRIAR, & HALVAEI, ALI ASGAR. (2010). IRANIAN CONSUMER DECISION MAKING STYLE BASED ON SPROLES AND KENDALL MODEL. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 9(3 (36)), 9-24. SID. https://sid.ir/paper/115542/en

Vancouver: Copy

JAZANI NASRIN, AZIZI SHAHRIAR, HALVAEI ALI ASGAR. IRANIAN CONSUMER DECISION MAKING STYLE BASED ON SPROLES AND KENDALL MODEL. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2010;9(3 (36)):9-24. Available from: https://sid.ir/paper/115542/en

IEEE: Copy

NASRIN JAZANI, SHAHRIAR AZIZI, and ALI ASGAR HALVAEI, “IRANIAN CONSUMER DECISION MAKING STYLE BASED ON SPROLES AND KENDALL MODEL,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 9, no. 3 (36), pp. 9–24, 2010, [Online]. Available: https://sid.ir/paper/115542/en

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