FORMULATING A MODEL OF RELATIONSHIP BETWEEN MARKET ORIENTATION, LEARNING ORIENTATION, INNOVATION ORIENTATION AND PERFORMANCE OF FOOD COMPANIES ACCEPTED IN BOURSE

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HOSEINI SEYED MAHMOOD; JAZANI NASRIN; ASADOLLAHI HUSHANG; SALAR JAMSHID

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Journal: business managment perspective Year:2012 | Volume:11 | Issue:9 (42) Page(s): 9-23

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Title

FORMULATING A MODEL OF RELATIONSHIP BETWEEN MARKET ORIENTATION, LEARNING ORIENTATION, INNOVATION ORIENTATION AND PERFORMANCE OF FOOD COMPANIES ACCEPTED IN BOURSE

Author(s)

HOSEINI SEYED MAHMOOD | JAZANI NASRIN | ASADOLLAHI HUSHANG | SALAR JAMSHID | Issue Writer Certificate

Keywords

MARKET ORIENTATIONQ2

LEARNING INNOVATION ORIENTATIONQ2

PERFORMANCEQ2

Abstract

The purpose of this paper is to study the relationships between MARKET ORIENTATION, learning orientation, innovation orientation and PERFORMANCE of food companies accepted in bourse. We used structural equation modeling and LISREL 8.53 for testing hypothesizes. The questionnaire has answered by 291 managers and experts of food companies. The results show that these variables effect on companies PERFORMANCE. Also, MARKET ORIENTATION effects on PERFORMANCE through mediating variables include learning orientation and innovation orientation. MARKET ORIENTATION effects on learning orientation, learning orientation effects on innovation orientation and innovation orientation effects on PERFORMANCE.

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APA: Copy

HOSEINI, SEYED MAHMOOD, JAZANI, NASRIN, ASADOLLAHI, HUSHANG, & SALAR, JAMSHID. (2012). FORMULATING A MODEL OF RELATIONSHIP BETWEEN MARKET ORIENTATION, LEARNING ORIENTATION, INNOVATION ORIENTATION AND PERFORMANCE OF FOOD COMPANIES ACCEPTED IN BOURSE. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), 11(9 (42)), 9-23. SID. https://sid.ir/paper/115545/en

Vancouver: Copy

HOSEINI SEYED MAHMOOD, JAZANI NASRIN, ASADOLLAHI HUSHANG, SALAR JAMSHID. FORMULATING A MODEL OF RELATIONSHIP BETWEEN MARKET ORIENTATION, LEARNING ORIENTATION, INNOVATION ORIENTATION AND PERFORMANCE OF FOOD COMPANIES ACCEPTED IN BOURSE. JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)[Internet]. 2012;11(9 (42)):9-23. Available from: https://sid.ir/paper/115545/en

IEEE: Copy

SEYED MAHMOOD HOSEINI, NASRIN JAZANI, HUSHANG ASADOLLAHI, and JAMSHID SALAR, “FORMULATING A MODEL OF RELATIONSHIP BETWEEN MARKET ORIENTATION, LEARNING ORIENTATION, INNOVATION ORIENTATION AND PERFORMANCE OF FOOD COMPANIES ACCEPTED IN BOURSE,” JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE), vol. 11, no. 9 (42), pp. 9–23, 2012, [Online]. Available: https://sid.ir/paper/115545/en

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