THE ROLE AND IMPACT OF MIX MARKETING ON EXPORT OF ORGANIC POMEGRANATE: A CASE STUDY IN SAVEH

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LIAGHATI HOUMAN; ASKARI VAHID REZA; Sadeghi Mohadese; MOJABI SEYED MOHAMMAD

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Journal: Environmental Sciences Year:2015 | Volume:13 | Issue:3 Page(s): 71-78

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Title

THE ROLE AND IMPACT OF MIX MARKETING ON EXPORT OF ORGANIC POMEGRANATE: A CASE STUDY IN SAVEH

Author(s)

LIAGHATI HOUMAN | ASKARI VAHID REZA | Sadeghi Mohadese | MOJABI SEYED MOHAMMAD | Issue Writer Certificate

Keywords

ORGANIC FARMINGQ2

POMEGRANATEQ2

MIX MARKETINGQ2

Abstract

With increasing public concern about food quality and health of society in conjuction with destruction of natural resources, there has been recently much more attentions about ORGANIC FARMING in most developed and developing countries. This study aims to investigate the effect of MIX MARKETING on development of POMEGRANATE exports of Saveh, southwest of Tehran, to international markets providing the opportunity for improving the existing situation Accordingly, some questionnaires were distributed among exporters and manufacturers having some experiences in export.Assumptions were examined base on a t-student with single groups and Friedman test with a margin of error of 5%. The results showed that the most important factors effecting the POMEGRANATE exports in the MIX MARKETING are price element, product element, distribution element and the element of promotion, respectively. The results also revealed that the lack of knowledge of producers, lack of supporting the manufacturer particularly during the transition period as well as failure to support guarantee buying at a higher price are among those impediments for the development of organic POMEGRANATE area in the region.

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APA: Copy

LIAGHATI, HOUMAN, ASKARI, VAHID REZA, Sadeghi, Mohadese, & MOJABI, SEYED MOHAMMAD. (2015). THE ROLE AND IMPACT OF MIX MARKETING ON EXPORT OF ORGANIC POMEGRANATE: A CASE STUDY IN SAVEH. ENVIRONMENTAL SCIENCES, 13(3 ), 71-78. SID. https://sid.ir/paper/117269/en

Vancouver: Copy

LIAGHATI HOUMAN, ASKARI VAHID REZA, Sadeghi Mohadese, MOJABI SEYED MOHAMMAD. THE ROLE AND IMPACT OF MIX MARKETING ON EXPORT OF ORGANIC POMEGRANATE: A CASE STUDY IN SAVEH. ENVIRONMENTAL SCIENCES[Internet]. 2015;13(3 ):71-78. Available from: https://sid.ir/paper/117269/en

IEEE: Copy

HOUMAN LIAGHATI, VAHID REZA ASKARI, Mohadese Sadeghi, and SEYED MOHAMMAD MOJABI, “THE ROLE AND IMPACT OF MIX MARKETING ON EXPORT OF ORGANIC POMEGRANATE: A CASE STUDY IN SAVEH,” ENVIRONMENTAL SCIENCES, vol. 13, no. 3 , pp. 71–78, 2015, [Online]. Available: https://sid.ir/paper/117269/en

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