A COMPARATIVE STUDY OF MARKETING MIX DECISIONS FROM THE PERSPECTIVE OF ISLAM AND THE WEST

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KARIMI MILAD; KHANIFAR HOSSEIN

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Journal: ORGANIZATIONAL CULTURE MANAGEMENT Year:2017 | Volume:15 | Issue:1 Page(s): 225-247

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Title

A COMPARATIVE STUDY OF MARKETING MIX DECISIONS FROM THE PERSPECTIVE OF ISLAM AND THE WEST

Author(s)

KARIMI MILAD | KHANIFAR HOSSEIN | Issue Writer Certificate

Keywords

ISLAMIC MARKETINGQ2

MARKETING ETHICSQ1

MARKETING MIXQ1

PRINCIPLES AND VALUES OF THE WESTQ1

Abstract

One of the demands of Iranian society after the victory of the Islamic Revolution is the establishment of Islamic values in all aspects of society, especially economic and commercial decisions. Looking at the theoretical literature, MARKETING MIX decisions that include product, price, promotion, and place show that these resources are full of Western doctrines, which in many cases are in fact the cornerstone of the actions of business executives. The main goal in Western teachings is to maximize profits and market share. The present study is carried out with qualitative approach and using content analysis method. In this study, by studying the verses of the Holy Qur' an and the Syrah of the Prophet (PBUH) and the Imams (AS) and the views of the Islamic thinkers, the values set forth in the decisions of the MARKETING MIX based on the principles of Islam, including the principle of monotheism, justice, trust and Hypocrisy Have been extracted to assist them in introducing MARKETING MIX policies.

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APA: Copy

KARIMI, MILAD, & KHANIFAR, HOSSEIN. (2017). A COMPARATIVE STUDY OF MARKETING MIX DECISIONS FROM THE PERSPECTIVE OF ISLAM AND THE WEST. ORGANIZATIONAL CULTURE MANAGEMENT, 15(1 ), 225-247. SID. https://sid.ir/paper/196434/en

Vancouver: Copy

KARIMI MILAD, KHANIFAR HOSSEIN. A COMPARATIVE STUDY OF MARKETING MIX DECISIONS FROM THE PERSPECTIVE OF ISLAM AND THE WEST. ORGANIZATIONAL CULTURE MANAGEMENT[Internet]. 2017;15(1 ):225-247. Available from: https://sid.ir/paper/196434/en

IEEE: Copy

MILAD KARIMI, and HOSSEIN KHANIFAR, “A COMPARATIVE STUDY OF MARKETING MIX DECISIONS FROM THE PERSPECTIVE OF ISLAM AND THE WEST,” ORGANIZATIONAL CULTURE MANAGEMENT, vol. 15, no. 1 , pp. 225–247, 2017, [Online]. Available: https://sid.ir/paper/196434/en

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