A COMPARATIVE SURVEY ON LUXURY HOTEL WEBSITES BASED ON THE INTERNET MARKETING 7CS MODEL: THE CASE OF IRAN, TURKEY AND THE UAE

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HAMIDIZADEH MOAHAMMD REZA; MOJARRAD FAYEGH

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Paper Information

Journal: Journal of New Economy and Trade Year:2009 | Volume:4 | Issue:15-16 Page(s): 212-237

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Title

A COMPARATIVE SURVEY ON LUXURY HOTEL WEBSITES BASED ON THE INTERNET MARKETING 7CS MODEL: THE CASE OF IRAN, TURKEY AND THE UAE

Author(s)

HAMIDIZADEH MOAHAMMD REZA | MOJARRAD FAYEGH | Issue Writer Certificate

Keywords

WEBSITEQ3

7CS MODELQ3

HOTELQ3

IRANQ2

TURKEYQ2

UAEQ2

Abstract

Nowadays, Internet is considered as a direct marketing channel. Given the increasing importance of e-Tourism, HOTELs as one of the active parts of tourism industry are taking the advantage of this tool. The aim of this paper is to analyze the Internet marketing characteristics of the HOTEL WEBSITEs in IRAN, TURKEY and the UAE as major tourism destinations in the Middle East using the 7CS MODEL. All four and five star luxury HOTELs which have WEBSITEs are considered as a statistical population of this study. Among them, 178 HOTELs were chosen as a sample of the population. A checklist of 63 characteristics is used to analyze the 7Cs elements in the sample WEBSITEs. Based on the findings of this paper, in general the HOTELs are not utilizing Internet adequately as a marketing tool to conduct effective relationships with their customers. The results also showed that their WEBSITEs include very simple features and less than 50 percent of the features are included in the WEBSITEs. However, the findings indicate that HOTELs in the UAE have more enriched WEBSITEs regarding the 7Cs elements compared to IRAN and TURKEY.

Cites

COMPATIBILITY WITH E-COMMERCE IN THE IRANIAN HOTEL INDUSTRY

References

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APA: Copy

HAMIDIZADEH, MOAHAMMD REZA, & MOJARRAD, FAYEGH. (2009). A COMPARATIVE SURVEY ON LUXURY HOTEL WEBSITES BASED ON THE INTERNET MARKETING 7CS MODEL: THE CASE OF IRAN, TURKEY AND THE UAE. JOURNAL OF NEW ECONOMY & COMMERCE, 4(15-16), 212-237. SID. https://sid.ir/paper/118660/en

Vancouver: Copy

HAMIDIZADEH MOAHAMMD REZA, MOJARRAD FAYEGH. A COMPARATIVE SURVEY ON LUXURY HOTEL WEBSITES BASED ON THE INTERNET MARKETING 7CS MODEL: THE CASE OF IRAN, TURKEY AND THE UAE. JOURNAL OF NEW ECONOMY & COMMERCE[Internet]. 2009;4(15-16):212-237. Available from: https://sid.ir/paper/118660/en

IEEE: Copy

MOAHAMMD REZA HAMIDIZADEH, and FAYEGH MOJARRAD, “A COMPARATIVE SURVEY ON LUXURY HOTEL WEBSITES BASED ON THE INTERNET MARKETING 7CS MODEL: THE CASE OF IRAN, TURKEY AND THE UAE,” JOURNAL OF NEW ECONOMY & COMMERCE, vol. 4, no. 15-16, pp. 212–237, 2009, [Online]. Available: https://sid.ir/paper/118660/en

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