Media and Cognitive Science: A Study of the Screen Structure of TV News Channels with Consideration in Cognitive Load Theory

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Hakimara Mohammad Ali; Nemati Anaraki Davoud; Abolfathi Leyla

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Journal Paper

Paper Information

Journal: Journal of Communication Research Year:2021 | Volume: | Issue: Page(s): 9-39

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Information Journal Paper

Title

Media and Cognitive Science: A Study of the Screen Structure of TV News Channels with Consideration in Cognitive Load Theory

Author(s)

Hakimara Mohammad Ali | Nemati Anaraki Davoud | Abolfathi Leyla | Issue Writer Certificate

Keywords

cognitive scienceQ4

Cognitive Load TheoryQ4

News ChannelsQ4

IRINNQ4

Abstract

Information processing is a common field between media and cognitive science. The TV screen uses technology to place information in audio, video, and text modes, in the form of fixed and moving text and context messages, so that the brain can process information in auditory and visual modalities. Increasing the processing capacity in the media environment is not a privilege in itself, unless the presentation is consistent with the brain's processing capacity and mechanism. Unlike audio and video, which are processed in specific areas of the brain, text processing, which is the audio image of speech, requires the involvement of different areas brain, and improper screen design disrupts information processing. Cognitive Load Theory based on human cognitive structure has recommended guidelines for screen design that facilitate information absorb and message learning. This paper studied how to use the instructions in the screens of four News Channels of IRINN, Iran-International, BBC Persian and CNN based on Split-Attention, modality principle, and redundancy effect. Findings showed that CNN uses information processing technology better in the framework of theory. Also, the findings of the interview showed that the experts of the IRINN are not familiar with the theory and its application.

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