Journal of Communication Research
Year:2021 | Volume:28 | Issue:1 (پیاپی 105)|Papers Count:7

Information processing is a common field between media and cognitive science. The TV screen uses technology to place information in audio, video, and text modes, in the form of fixed and moving text and context messages, so that the brain can process information in auditory and visual modalities. Increasing the processing capacity in the media environment is not a privilege in itself, unless the presentation is consistent with the brain's processing capacity and mechanism. Unlike audio and video, which are processed in specific areas of the brain, text processing, which is the audio image of speech, requires the involvement of different areas brain, and improper screen design disrupts information processing. Cognitive load theory based on human cognitive structure has recommended guidelines for screen design that facilitate information absorb and message learning. This paper studied how to use the instructions in the screens of four news channels of IRINN, Iran-International, BBC Persian and CNN based on Split-Attention, modality principle, and redundancy effect. Findings showed that CNN uses information processing technology better in the framework of theory. Also, the findings of the interview showed that the experts of the IRINN are not familiar with the theory and its application.

Developments resulting from the unprecedented growth of new communication technologies impacting on international relations and changes in global interaction, contributed to the emergence and development of new diplomacy. The present study is to identify the role of new communication technologies in the development of diplomacy in the international arena. The research method is applied, in terms of achieving the goal, and data collected through survey. The statistical population includes university professors, media experts and researchers across the country in 2018 from which selected 402 people as a sample size. Analysis units were selected by Quantitative cluster classification method and non-probability sampling available was used to select the research samples. Findings showed that new communication technologies affected the development of diplomacy in the international arena through cyberspace and social networks, Internet, satellite and cyber journalism. Cyberspace and social networks have the most impact. The Internet and cyberspace play a prominent role in shifting elements of power from real space to cyberspace. Virtual social networks and satellite TV networks play an important role in promoting public diplomacy in the Islamic Republic of Iran.

The present study examines the validity of the source in the most visited news channels of Telegram. The research method is descriptive-analytical and conducted by content analysis. The statistical population includes all news posts in Telegram messengers from October 2017 to March 2018. 5 news channels and 3160 news items were selected Using stratified sampling method and weekly statistics. The findings showed that some unreliable news channels had a large number of visitors and a high forwarding rate, despite a large number of fake news outlets. Also, the audience of Persian news channels has visited and forwarded fake news more. Fake news, with an average of more than 97,000 views and forwarding, has been circulating more than true news. The syndrome of low-validity of most visited media is a sign of a chronic anomaly in the Iranian media environment that will have social, economic, cultural and security effects on society.

Narrative methods is one of the complex and ongoing human challenges. Perhaps the first human question in the communication process has been, "How do I quote this?" This is a question that still persists today. In addition, other questions arise in the minds of narrators: "What are the main elements of storytelling?", "What are the narrative methods?" And "What method should I use to tell this story?" Evidence shows that, apart from the serious but general efforts of Plato and Aristotle or the unqualified theorizing of other scholars, nothing did in this field and didn’t establish a comprehensive system for the classification of these methods. This qualitative research was conducted by descriptive-analytical method using reliable library documents and sources, to achieving a comprehensive classification of narrative methods for the use of narrators. So, the definitions of the narrative and the main elements of the narrative were analyzed, and then are identified, and then a comprehensive model was provided to classifying Narrative methods in the performing arts using these elements and considering the previous classifications and describing and analyzing important structural theories about the narrative.

Media justice is the first step towards a strong media presence in society. The study evaluated this in the IRIB TV based on the information of the program schedule. In this applied research information was collected through the library method and interviews with a group of experts. In order to study the cultural coverage of the programs based on the nominal scale, the information of 1095 TV programs produced by national channels not needing a digital device to use (includes 36,827 minutes of program without replay, azan, and news from channels one, two, three, four, education and Quran), has been collected and examined by content analysis method. The study population includes the IRIB TV programs, among which the programs of the 16th week of 2018 have been studied as samples. Due to the results based which in 4 demographic-social classes out of the 6 studied classes, less media justice has been achieved, so media justice has been less observed in the national media broadcast schedule.

Marketing, or the set of institutions, activities, and processes involved in communicating, providing suggestions, is closely related to the national media (IRIB) in the virtual world, creating value for customers in exchange for value. The emergence of new areas in today's communication fields is one of the consequences of rapid changes in the age of communication technologies in which social life experiences has its own requirements and needs. The present study has designed a national media marketing model in cyberspace. The research method was grounded theory and 18 people were selected from experts, professors of IRIB University, and senior managers using purposeful sampling way. After performing the three steps of coding (open, axial, and selective), the results showed that the final model consists of 87 final codes, 6 general categories, 2 subcategories and 29 main concepts. Factors that lead to provide the national media model in cyberspace are: Competitive, process, content, technical, government and policy related, strategic, legal, marketing related, message arrangement, target market, information and communication technology, cyberspace modernization and developments, relational marketing, core beliefs, Competitive intelligence, interactive and competitive environment, legal system, supportability, trust building, marketing-related operations, strategic management, economic activities, social media, competitive advantage; socio-cultural, economic consequences related to marketing implications, and engagement with national media.

Due to The proliferation of media field, especially Internet, Dispersion and obsolescence of laws in this area, it needs a comprehensive legislation. This descriptive study tries to answer the question of whether a comprehensive media law can do legislating affairs through collecting data and analyzing previous studies and existing laws, with regard to macro approach to media theory and policy making, and can it Comply with social and legal requirements while integrating relevant laws? The results showed that the legislator has not adopted a specific theory and there is no macro-policy. The social requirements arising from the legislation, the effect of community acceptance on the observance of the legal rule, the effect of social conditions on the legislation and attention to technical requirements, have not been determined by the legislature in terms of effectiveness standards, efficiency and effectiveness, also the current dispersal of laws has added to the problems. Therefore, it is necessary to develop a comprehensive media law in the Islamic Republic of Iran and the necessary theory and policy must be taken with a comprehensive, substantive-formative approach. In this process, it needs to consider the social requirements for the adoption of the law, and after the enactment of the law, to review the executive feedback of the legislation, Also, while considering the majority opinion, observing religious requirements should be noted. Finally, by observing the separation of powers, the position of policy makers and legislatures in the field of media must be determined.