A STUDY ON EMOTIONAL VALENCE OF THE RELATION BETWEEN TOURISTS AND HOST IN MASHHAD

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BAKHSHI HAMED; AKHLAQI AMENA; HOSSEINI SEYED BAGHER; MOUSAVI SEYED MOHAMADNAGHI

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Journal: Journal of Iranian Cultural Research Year:2017 | Volume:9 | Issue:4 (36) Page(s): 33-58

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Title

A STUDY ON EMOTIONAL VALENCE OF THE RELATION BETWEEN TOURISTS AND HOST IN MASHHAD

Author(s)

BAKHSHI HAMED | AKHLAQI AMENA | HOSSEINI SEYED BAGHER | MOUSAVI SEYED MOHAMADNAGHI | Issue Writer Certificate

Keywords

EMOTIONQ2

EMOTIONAL VALENCEQ1

SOCIAL RELATIONQ2

PILGRIMQ2

HOST COMMUNITYQ1

MASHHADQ1

Abstract

The research is conducted to “describe the EMOTIONal valence of the relation between tourists and host in MASHHAD”. Using the secondary analysis method, the researchers have used data from “assessment of PILGRIMs’ attitudes about MASHHAD residents and service providers” survey. During the survey interviewees described MASHHAD residents with specific words (attributions). In this research the attributions have been analyzed in platform of related literatures in sphere of psychology and sociology of EMOTIONs theories (especially the Turner and Plutchik categorization of EMOTIONs). Findings examined that the PILGRIMs’ EMOTIONs was positive rather than negative. Thus security- fear dimension was not explicitly remarked. Besides “acceptance” was marked as a factor in building positive EMOTIONs while the “hate” was marked as a factor that creates negative EMOTIONs. Negative EMOTIONs indicate on the existence of gap between tourists’ expectation and their real trip. The hate, contempt and anger EMOTIONs of tourist have been described as outcome of not receiving desired respect and attention from HOST COMMUNITY, violation of ethical and accepted high social norms and finally, voilation of justice and fairness from MASHHAD residents’ side.

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APA: Copy

BAKHSHI, HAMED, AKHLAQI, AMENA, HOSSEINI, SEYED BAGHER, & MOUSAVI, SEYED MOHAMADNAGHI. (2017). A STUDY ON EMOTIONAL VALENCE OF THE RELATION BETWEEN TOURISTS AND HOST IN MASHHAD. IRANIAN JOURNAL OF CULTURAL RESEARCH, 9(4 (36) ), 33-58. SID. https://sid.ir/paper/137071/en

Vancouver: Copy

BAKHSHI HAMED, AKHLAQI AMENA, HOSSEINI SEYED BAGHER, MOUSAVI SEYED MOHAMADNAGHI. A STUDY ON EMOTIONAL VALENCE OF THE RELATION BETWEEN TOURISTS AND HOST IN MASHHAD. IRANIAN JOURNAL OF CULTURAL RESEARCH[Internet]. 2017;9(4 (36) ):33-58. Available from: https://sid.ir/paper/137071/en

IEEE: Copy

HAMED BAKHSHI, AMENA AKHLAQI, SEYED BAGHER HOSSEINI, and SEYED MOHAMADNAGHI MOUSAVI, “A STUDY ON EMOTIONAL VALENCE OF THE RELATION BETWEEN TOURISTS AND HOST IN MASHHAD,” IRANIAN JOURNAL OF CULTURAL RESEARCH, vol. 9, no. 4 (36) , pp. 33–58, 2017, [Online]. Available: https://sid.ir/paper/137071/en

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