OPTIMIZING DISTRIBUTION CENTERS LOCATION IN MARKETING PROCESS THROUGH MATHEMATICAL APPROACH

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MOMENI MANSOUR; JAFARNEJAD AHMAD; SADEGHI SHOKOOFEH

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Paper Information

Journal: Industrial Management Journal Year:2011 | Volume:3 | Issue:6 Page(s): 129-148

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Title

OPTIMIZING DISTRIBUTION CENTERS LOCATION IN MARKETING PROCESS THROUGH MATHEMATICAL APPROACH

Author(s)

MOMENI MANSOUR | JAFARNEJAD AHMAD | SADEGHI SHOKOOFEH | Issue Writer Certificate

Keywords

PAIRQ2

WISE COMPARISONQ2

ZEROQ2

ONE INTEGER PROGRAMMINGQ2

TOPSISQ2

LOCATIONQ2

Abstract

This paper has been offered a technique for proper locating of Taliya Company’s sales shops and the supporting service centers. The researcher has discussed to know the related fundamental elements through library researches, interviews with Taliya professionals which are classified in two main categories of attributes and constraints. The attributes are consisting of marketing & customer’s satisfaction and constraints are regarding to the financial, commercial, and topological facilities. 66 cases are chosen to be studied containing three sales shops in each of 22 areas of Tehran. The cases were selected advised by out letting and real estate consultants. For selecting optimized centers, there was used the combined PAIR WISE COMPARISON and TOPSIS to calculate attributes weight. Then ZERO-one integer programming was used for optimized centers. Finally six shops have been selected as optimize centers.

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APA: Copy

MOMENI, MANSOUR, JAFARNEJAD, AHMAD, & SADEGHI, SHOKOOFEH. (2011). OPTIMIZING DISTRIBUTION CENTERS LOCATION IN MARKETING PROCESS THROUGH MATHEMATICAL APPROACH. JOURNAL OF INDUSTRIAL MANAGEMENT, 3(6), 129-148. SID. https://sid.ir/paper/139981/en

Vancouver: Copy

MOMENI MANSOUR, JAFARNEJAD AHMAD, SADEGHI SHOKOOFEH. OPTIMIZING DISTRIBUTION CENTERS LOCATION IN MARKETING PROCESS THROUGH MATHEMATICAL APPROACH. JOURNAL OF INDUSTRIAL MANAGEMENT[Internet]. 2011;3(6):129-148. Available from: https://sid.ir/paper/139981/en

IEEE: Copy

MANSOUR MOMENI, AHMAD JAFARNEJAD, and SHOKOOFEH SADEGHI, “OPTIMIZING DISTRIBUTION CENTERS LOCATION IN MARKETING PROCESS THROUGH MATHEMATICAL APPROACH,” JOURNAL OF INDUSTRIAL MANAGEMENT, vol. 3, no. 6, pp. 129–148, 2011, [Online]. Available: https://sid.ir/paper/139981/en

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