QUANTITATIVE ANALYSIS OF GROWTH OPPORTUNITIES AND PROFITABILITY BASED ON BLUE OCEAN STRATEGY

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SHABANDARZADEH HAMID; KABGANI MOHAMMADHOSSEIN

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2016 | Volume:8 | Issue:1 Page(s): 117-136

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Title

QUANTITATIVE ANALYSIS OF GROWTH OPPORTUNITIES AND PROFITABILITY BASED ON BLUE OCEAN STRATEGY

Author(s)

SHABANDARZADEH HAMID | KABGANI MOHAMMADHOSSEIN | Issue Writer Certificate

Keywords

BLUE OCEAN STRATEGYQ1

VALUE INNOVATIONQ2

MATHEMATICAL MODELINGQ1

NONLINEARQ1

FUZZYQ1

Abstract

Companies for survival and the presence of strong and innovative strategies are needed in the global market, thus to achieve profitable growth opportunities and create new blue ocean. Blue ocean Created of red ocean weakness (focusing too much on competition and lack of attention to the creation of a new market without competition) comes. While the BLUE OCEAN STRATEGY to industries that do not exist today and in the future are created. Blue ocean market space not capture growth opportunities and profitability are very high definition. In the present study to explain the model to identify important aspects have been addressed in the implementation of BLUE OCEAN STRATEGY. The main aspects of the book BLUE OCEAN STRATEGY Kim and Maborn model, derived model barriers BLUE OCEAN STRATEGY. The main aspects of this model include cognitive, sharing resources, and political motivation. In the present study to determine the importance of each of the dimensions, in terms of strategy experts and academics as well as non-linear modeling FUZZY. The results of MATHEMATICAL MODELING suggests that cognitive dimension is in the first place.

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APA: Copy

SHABANDARZADEH, HAMID, & KABGANI, MOHAMMADHOSSEIN. (2016). QUANTITATIVE ANALYSIS OF GROWTH OPPORTUNITIES AND PROFITABILITY BASED ON BLUE OCEAN STRATEGY. JOURNAL OF BUSINESS MANAGEMENT, 8(1 ), 117-136. SID. https://sid.ir/paper/140097/en

Vancouver: Copy

SHABANDARZADEH HAMID, KABGANI MOHAMMADHOSSEIN. QUANTITATIVE ANALYSIS OF GROWTH OPPORTUNITIES AND PROFITABILITY BASED ON BLUE OCEAN STRATEGY. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2016;8(1 ):117-136. Available from: https://sid.ir/paper/140097/en

IEEE: Copy

HAMID SHABANDARZADEH, and MOHAMMADHOSSEIN KABGANI, “QUANTITATIVE ANALYSIS OF GROWTH OPPORTUNITIES AND PROFITABILITY BASED ON BLUE OCEAN STRATEGY,” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 1 , pp. 117–136, 2016, [Online]. Available: https://sid.ir/paper/140097/en

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