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Information Journal Paper

Title

SESAME NEW PRODUCT DEVELOPMENT, ANALYSIS OF PRODUCT AND PROCESS QUALITATIVE CHARACTERISTICS USING QFD AND DOE METHODS

Pages

  295-316

Abstract

 Development of food industry is one of economic growth factors in many developing countries. Food companies are successful that they can coordinate their activities with demands of customers. NEW PRODUCT DEVELOPMENT is a new approach to deal with environmental changes and it is a beginning to enter competition. The aim of this study: Identifying new SESAME PRODUCTs customer needs, Converting new requirements into product and process qualitative characteristics and assessing new product quality. For this purpose, this study has been used the QUALITY FUNCTION DEVELOPMENT and DESIGN OF EXPERIMENTS and new product process of cooper's model. Target group were considered Ardakan 25-35 year women. Customer's demands about the new product were taken and they has used in house of quality.After that, next matrices were completed by experts. With identifying key factors for quality and using taguchi method, new product was improved. The more important factors were cook time of sesame (20hour) and peanut variety (Iranian), so improving and control these factors help to have better new product.

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  • Cite

    APA: Copy

    RAHMANI MEYBODI, FARAHNAZ, & ZARE AHMADABADI, HABIB. (2017). SESAME NEW PRODUCT DEVELOPMENT, ANALYSIS OF PRODUCT AND PROCESS QUALITATIVE CHARACTERISTICS USING QFD AND DOE METHODS. JOURNAL OF BUSINESS MANAGEMENT, 9(2 ), 295-316. SID. https://sid.ir/paper/140210/en

    Vancouver: Copy

    RAHMANI MEYBODI FARAHNAZ, ZARE AHMADABADI HABIB. SESAME NEW PRODUCT DEVELOPMENT, ANALYSIS OF PRODUCT AND PROCESS QUALITATIVE CHARACTERISTICS USING QFD AND DOE METHODS. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2017;9(2 ):295-316. Available from: https://sid.ir/paper/140210/en

    IEEE: Copy

    FARAHNAZ RAHMANI MEYBODI, and HABIB ZARE AHMADABADI, “SESAME NEW PRODUCT DEVELOPMENT, ANALYSIS OF PRODUCT AND PROCESS QUALITATIVE CHARACTERISTICS USING QFD AND DOE METHODS,” JOURNAL OF BUSINESS MANAGEMENT, vol. 9, no. 2 , pp. 295–316, 2017, [Online]. Available: https://sid.ir/paper/140210/en

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