SPECIFYING THE SOCIAL MEDIA USAGE AMONG INSURANCE COMPANIES, AGENTS AND CLIENTS (INSURED)’ INTERACTIONS (CASE STUDY: IRAN INSURANCE CO.)

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DELAFROOZ NARGES; FAROKHBAKHT FOOMANI ALIREZA; KHOSRAVI MOHAMMAD REZA

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Title

SPECIFYING THE SOCIAL MEDIA USAGE AMONG INSURANCE COMPANIES, AGENTS AND CLIENTS (INSURED)’ INTERACTIONS (CASE STUDY: IRAN INSURANCE CO.)

Author(s)

DELAFROOZ NARGES | FAROKHBAKHT FOOMANI ALIREZA | KHOSRAVI MOHAMMAD REZA | Issue Writer Certificate

Keywords

BRAND REPUTATIONQ1

SOCIAL MEDIAQ1

SOCIAL TRANSMISSIONQ1

THE AGENTS’ SELLING PERFORMANCEQ1

THE BRAND’S SELLING PERFORMANCEQ1

Abstract

The present study, is a practical research, aimed to examine the effect of the SOCIAL MEDIA usage among insurance companies, agents and clients (insured) ’ interactions. The population consisted of three levels included Iran Central Insurance Co. s’ managements, agents and Iran insurance Co. clients in Guilan. The sample size was calculated 32, 138 and 414 individuals in the three aforementioned levels by Cochran Formula at 0.5 level (error of 5%), respectively. The hypotheses were tested by uni-variate linear and hierarchical regression. The results showed that the usage of SOCIAL MEDIA in insurance Co. led to its usage among its agents and clients.Moreover, the results indicated that the frequency of the interaction with clients will boost the relationship between the SOCIAL MEDIA usage in the Iran insurance company and its agent. Another finding is that the usage of SOCIAL MEDIA by agents will increase and improve the selling procedure of the agents and the performance of the insurance Co. Brand.

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APA: Copy

DELAFROOZ, NARGES, FAROKHBAKHT FOOMANI, ALIREZA, & KHOSRAVI, MOHAMMAD REZA. (2017). SPECIFYING THE SOCIAL MEDIA USAGE AMONG INSURANCE COMPANIES, AGENTS AND CLIENTS (INSURED)’ INTERACTIONS (CASE STUDY: IRAN INSURANCE CO.). JOURNAL OF BUSINESS MANAGEMENT, 9(2 ), 271-294. SID. https://sid.ir/paper/140215/en

Vancouver: Copy

DELAFROOZ NARGES, FAROKHBAKHT FOOMANI ALIREZA, KHOSRAVI MOHAMMAD REZA. SPECIFYING THE SOCIAL MEDIA USAGE AMONG INSURANCE COMPANIES, AGENTS AND CLIENTS (INSURED)’ INTERACTIONS (CASE STUDY: IRAN INSURANCE CO.). JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2017;9(2 ):271-294. Available from: https://sid.ir/paper/140215/en

IEEE: Copy

NARGES DELAFROOZ, ALIREZA FAROKHBAKHT FOOMANI, and MOHAMMAD REZA KHOSRAVI, “SPECIFYING THE SOCIAL MEDIA USAGE AMONG INSURANCE COMPANIES, AGENTS AND CLIENTS (INSURED)’ INTERACTIONS (CASE STUDY: IRAN INSURANCE CO.),” JOURNAL OF BUSINESS MANAGEMENT, vol. 9, no. 2 , pp. 271–294, 2017, [Online]. Available: https://sid.ir/paper/140215/en

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