IDENTIFYING AND CLASSIFYING THE FACTORS AFFECTING FAST FOOD STORE SELECTION USING FACTOR ANALYSIS METHOD

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

ALAVI SEYED MOSLEM; EBRAHIMI ABOLGHASEM; POURMOURDINII ELAHE; MASOOUDI NAZANIN

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2018 | Volume:9 | Issue:4 Page(s): 827-854

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,189

Download:

Cites:

Information Journal Paper

Title

IDENTIFYING AND CLASSIFYING THE FACTORS AFFECTING FAST FOOD STORE SELECTION USING FACTOR ANALYSIS METHOD

Author(s)

ALAVI SEYED MOSLEM | EBRAHIMI ABOLGHASEM | POURMOURDINII ELAHE | MASOOUDI NAZANIN | Issue Writer Certificate

Keywords

CLUSTERINGQ2

FACTOR ANALYSISQ1

FAST FOOD CONSUMPTIONQ1

FAST FOODQ1

RESTAURANT FEATURESQ1

FAST FOOD RESTAURANTQ1

Abstract

This study aimed to identify and classify the features of FAST FOOD restaurants. In addition, it was conducted to segment customers based on each of the identified categories. Statistical population consists of all the customers of FAST FOOD restaurants in Shiraz city among which 384 individuals were selected based upon their availability. The face and content validity of the questionnaire (the data collection instrument in this study) were approved and its reliability is confirmed using Cronbach's alpha (91%) and split half (85%) methods. The findings showed that 31 final features of FAST FOOD restaurants can be divided into 9 categories using FACTOR ANALYSIS.The most important factor (we labeled it health and hygiene) includes some features such as sanitation of the employees in the restaurant, clean environment, courtesy and respect of the FAST FOOD staff, the safety of FAST FOOD products and the taste of FAST FOOD products.

Cites

No record.

References

No record.

Cite

APA: Copy

ALAVI, SEYED MOSLEM, EBRAHIMI, ABOLGHASEM, POURMOURDINII, ELAHE, & MASOOUDI, NAZANIN. (2018). IDENTIFYING AND CLASSIFYING THE FACTORS AFFECTING FAST FOOD STORE SELECTION USING FACTOR ANALYSIS METHOD. JOURNAL OF BUSINESS MANAGEMENT, 9(4 ), 827-854. SID. https://sid.ir/paper/140220/en

Vancouver: Copy

ALAVI SEYED MOSLEM, EBRAHIMI ABOLGHASEM, POURMOURDINII ELAHE, MASOOUDI NAZANIN. IDENTIFYING AND CLASSIFYING THE FACTORS AFFECTING FAST FOOD STORE SELECTION USING FACTOR ANALYSIS METHOD. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2018;9(4 ):827-854. Available from: https://sid.ir/paper/140220/en

IEEE: Copy

SEYED MOSLEM ALAVI, ABOLGHASEM EBRAHIMI, ELAHE POURMOURDINII, and NAZANIN MASOOUDI, “IDENTIFYING AND CLASSIFYING THE FACTORS AFFECTING FAST FOOD STORE SELECTION USING FACTOR ANALYSIS METHOD,” JOURNAL OF BUSINESS MANAGEMENT, vol. 9, no. 4 , pp. 827–854, 2018, [Online]. Available: https://sid.ir/paper/140220/en

Related Journal Papers