Developing a Social Marketing for Insurance Companies

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ESMAEILPOUR REZA; Ghasem Nezhad Meisam

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Paper Information

Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2018 | Volume:10 | Issue:1 Page(s): 31-48

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Information Journal Paper

Title

Developing a Social Marketing for Insurance Companies

Author(s)

ESMAEILPOUR REZA | Ghasem Nezhad Meisam | Issue Writer Certificate

Keywords

grounded theoryQ2

Insurance industryQ1

Shared value creationQ1

Social marketingQ1

StrategyQ1

Abstract

The main issue of study is how increased traffic culture through behavioural interventions can create shared value for insurance companies? Based on, the purpose of this research developing a Social marketing model for insurance companies through the experience of traffic Police behavioural interventions to increase traffic culture. grounded theory was used to denote theoretical constructs derived from qualitative analysis of data. The statistical population of this research according to subject matter area are traffic police experts and insurance experts in Guilan province. Theoretical sampling is used to collect data from participants, based on; theoretical saturation takes placed in 20 interview. The findings show that insurance companies can use persuasion, warning, awareness and coercion strategies in response to higher-risk behaviours of insured persons that consequence of these Strategies is Shared value creation.

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APA: Copy

ESMAEILPOUR, REZA, & Ghasem Nezhad, Meisam. (2018). Developing a Social Marketing for Insurance Companies. JOURNAL OF BUSINESS MANAGEMENT, 10(1 ), 31-48. SID. https://sid.ir/paper/140271/en

Vancouver: Copy

ESMAEILPOUR REZA, Ghasem Nezhad Meisam. Developing a Social Marketing for Insurance Companies. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2018;10(1 ):31-48. Available from: https://sid.ir/paper/140271/en

IEEE: Copy

REZA ESMAEILPOUR, and Meisam Ghasem Nezhad, “Developing a Social Marketing for Insurance Companies,” JOURNAL OF BUSINESS MANAGEMENT, vol. 10, no. 1 , pp. 31–48, 2018, [Online]. Available: https://sid.ir/paper/140271/en

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