MODELING THE INNOVATION ORIENTATION AND MARKET ORIENTATION OF BANKS ELECTRONIC SERVICES USING HYBRID MODEL OF FAHP, FTOPSIS AND POSSIBILITY THEORY

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MOHAMMADI ALI; KHALIFEH MOJTABA

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Paper Information

Journal: JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT Year:2015 | Volume:7 | Issue:2 Page(s): 451-472

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Title

MODELING THE INNOVATION ORIENTATION AND MARKET ORIENTATION OF BANKS ELECTRONIC SERVICES USING HYBRID MODEL OF FAHP, FTOPSIS AND POSSIBILITY THEORY

Author(s)

MOHAMMADI ALI | KHALIFEH MOJTABA | Issue Writer Certificate

Keywords

FAHPQ2

FTOPSISQ2

INNOVATION ORIENTATIONQ2

MARKET ORIENTATIONSQ2

POSSIBILITY THEORYQ2

Abstract

The purpose of this study is to consider and modeling E-Commerce variables based on FAHP, FTOPSIS and POSSIBILITY THEORY to create a new approach in decision-making techniques. Thus, modeling MARKET ORIENTATIONS and INNOVATION ORIENTATION indicators as the E-Satisfaction factors and Fulfillment & Reliability, Responsiveness and Security indicators as the E-Trust factors is done for selected banks. Data collected from customers and experts via distributing questionnaires and the data were analyzed by FAHP, FTOPSIS and POSSIBILITY THEORY techniques. The results show that E-Satisfaction, INNOVATION ORIENTATION and Security are the important indicators in E-Loyalty and Mellat Bank takes the highest rank in covering these indicators.

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APA: Copy

MOHAMMADI, ALI, & KHALIFEH, MOJTABA. (2015). MODELING THE INNOVATION ORIENTATION AND MARKET ORIENTATION OF BANKS ELECTRONIC SERVICES USING HYBRID MODEL OF FAHP, FTOPSIS AND POSSIBILITY THEORY. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, 7(2), 451-472. SID. https://sid.ir/paper/140486/en

Vancouver: Copy

MOHAMMADI ALI, KHALIFEH MOJTABA. MODELING THE INNOVATION ORIENTATION AND MARKET ORIENTATION OF BANKS ELECTRONIC SERVICES USING HYBRID MODEL OF FAHP, FTOPSIS AND POSSIBILITY THEORY. JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT[Internet]. 2015;7(2):451-472. Available from: https://sid.ir/paper/140486/en

IEEE: Copy

ALI MOHAMMADI, and MOJTABA KHALIFEH, “MODELING THE INNOVATION ORIENTATION AND MARKET ORIENTATION OF BANKS ELECTRONIC SERVICES USING HYBRID MODEL OF FAHP, FTOPSIS AND POSSIBILITY THEORY,” JOURNAL OF INFORMATION TECHNOLOGY MANAGEMENT, vol. 7, no. 2, pp. 451–472, 2015, [Online]. Available: https://sid.ir/paper/140486/en

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