ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS

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MOHAMADI ALI; SAFAEI BEHZAD

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Journal: Tourism Management Studies Year:2016 | Volume:11 | Issue:33 Page(s): 41-61

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Information Journal Paper

Title

ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS

Author(s)

MOHAMADI ALI | SAFAEI BEHZAD | Issue Writer Certificate

Keywords

INNOVATION ORIENTATIONQ1

CUSTOMER VALUEQ1

ENTREPRENEURIAL ORIENTATIONQ2

MARKET ORIENTATIONQ2

IRAN 4-STAR AND 5-STAR HOTELSQ2

Abstract

Customers play an important role in successful organizations. Then, taking into consideration the demands and the needs of customers and also implementing innovation in products and services is so important. The purpose of this study is to examine the impact of ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, learning orientation and human resource efforts on innovation and CUSTOMER VALUE in IRAN 4-STAR AND 5-STAR HOTELS. In order to achieve this goal, managers of these hotels were considered as the population of the study and a sample of 82 managers was selected. The data were collected by standard questioner and were analyzed using Structural Equation modeling, Partial Least Square method and PLS software (version 2). The results showed that there is a positive relationship between ENTREPRENEURIAL ORIENTATION and human resources efforts with innovation and CUSTOMER VALUE, and also, there is a negative relationship between MARKET ORIENTATION and innovation and its relationship with the CUSTOMER VALUE was not confirmed. The Relationship between learning orientation and innovation was rejected and its relationship with CUSTOMER VALUE was positive and significant.

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APA: Copy

MOHAMADI, ALI, & SAFAEI, BEHZAD. (2016). ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 11(33), 41-61. SID. https://sid.ir/paper/202618/en

Vancouver: Copy

MOHAMADI ALI, SAFAEI BEHZAD. ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2016;11(33):41-61. Available from: https://sid.ir/paper/202618/en

IEEE: Copy

ALI MOHAMADI, and BEHZAD SAFAEI, “ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 11, no. 33, pp. 41–61, 2016, [Online]. Available: https://sid.ir/paper/202618/en

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