REVIEWING CHALLENGES OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES CASE STUDY: SELECT FOOD AND DRINK INDUSTRIES OF FARS PROVINCE

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TALEIFAR REZA; HATAMI NASAB SEYED HASSAN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Roshd-e-Fanavari Year:2011 | Volume:7 | Issue:27 Page(s): 34-44

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Title

REVIEWING CHALLENGES OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES CASE STUDY: SELECT FOOD AND DRINK INDUSTRIES OF FARS PROVINCE

Author(s)

TALEIFAR REZA | HATAMI NASAB SEYED HASSAN | Issue Writer Certificate

Keywords

EFFECTIVE CHALLENGESQ3

NEW PRODUCT DEVELOPMENT (NPD)Q2

SMALL AND MEDIUM FIRMSQ3

FARS PROVINCE FOOD INDUSTRYQ3

MANAGERS' VIEWPOINTQ3

Abstract

Success in new product development (NPD) projects is a crucial challenge for the past and present managers. Actually researchers have still problems finding the reason for the high rate of failure in such projects. Failure of these projects in small and medium enterprises is a bigger problem compared to large companies. So some of these failures may endanger life of these units and result in the closure of these units. Therefore, in this research the challenges of product development in these companies have been surveyed in particular. For this purpose, opinions of experts and managers of firms in small and medium-size food industries of Fars province have been surveyed and then practical solutions and suggestions have been mentioned. In this study after extensive reviewing of research literature, a series of identified EFFECTIVE CHALLENGES and with considering the opinions of managers, significant challenges with degree of their importance within the firms have been mentioned. The results explain that from view of managers of under study, the units in connection with the EFFECTIVE CHALLENGES on new product development between the current status and the ideal situation there are significant gaps such as: estimating incorrect suitable market, lack of adequate research and development issues, lack of appropriate and sufficient distribution channels and lack of appropriate advertising for offering new products to the market have been discussed as the challenges.

Cites

EVALUATING THE EFFECTS OF MARKET ORIENTATION ON SUCCESSFULNESS OF A NEW PRODUCT WITH REGARD TO THE MEDIATING ROLE OF INTELLECTUAL CAPITAL AND ORGANIZATIONAL LEARNING CAPABILITY

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APA: Copy

TALEIFAR, REZA, & HATAMI NASAB, SEYED HASSAN. (2011). REVIEWING CHALLENGES OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES CASE STUDY: SELECT FOOD AND DRINK INDUSTRIES OF FARS PROVINCE. ROSHD-E-FANAVARI, 7(27), 34-44. SID. https://sid.ir/paper/144796/en

Vancouver: Copy

TALEIFAR REZA, HATAMI NASAB SEYED HASSAN. REVIEWING CHALLENGES OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES CASE STUDY: SELECT FOOD AND DRINK INDUSTRIES OF FARS PROVINCE. ROSHD-E-FANAVARI[Internet]. 2011;7(27):34-44. Available from: https://sid.ir/paper/144796/en

IEEE: Copy

REZA TALEIFAR, and SEYED HASSAN HATAMI NASAB, “REVIEWING CHALLENGES OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES CASE STUDY: SELECT FOOD AND DRINK INDUSTRIES OF FARS PROVINCE,” ROSHD-E-FANAVARI, vol. 7, no. 27, pp. 34–44, 2011, [Online]. Available: https://sid.ir/paper/144796/en

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