ANALYZING THE FACTORS INFLUENCING THE SUCCESS OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES OF SELECTED FOOD AND DRINK INDUSTRIES OF FARS PROVINCE

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SAEIDA ARDAKANI SAEID; ZARE AHMADABADI HABIB; TALEEFAR REZA; HATAMI NASAB SAYYED HASSAN

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Journal: PRODUCTION AND OPERATIONS MANAGEMENT Year:2011 | Volume:1 | Issue:1 Page(s): 53-70

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Title

ANALYZING THE FACTORS INFLUENCING THE SUCCESS OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES OF SELECTED FOOD AND DRINK INDUSTRIES OF FARS PROVINCE

Author(s)

SAEIDA ARDAKANI SAEID | ZARE AHMADABADI HABIB | TALEEFAR REZA | HATAMI NASAB SAYYED HASSAN | Issue Writer Certificate

Keywords

FACTORS INFLUENCING SUCCESSQ2

NEW PRODUCT DEVELOPMENTQ1

SMALL-MEDIUM ENTERPRISESQ2

MANAGERS' VIEWPOINTQ3

Abstract

Subject of success in provision of new products is significant to firms’ managers and owners. This subject has also special complexity since literature shows that determining of factors influencing NEW PRODUCT DEVELOPMENT (NPD) has had different results in different studies. One of reasons of this difference is related to the characteristics of industries e.g. technology, structure, size, etc. in which the subject has been investigated. In this study, only the organizational size has been concentrated on for better understanding of the small and medium size enterprises. This study is a quantitative research in which, the related literature has been extensively reviewed and structured interviews has been performed with managers of target enterprises and respectively, a questionnaire has been developed and used for data collection. Findings imply that the five factors have influence on successful development of new product of the studied enterprises. In addition, according to the detected gap between existing and the ideal situations of these enterprises, associated problem making factors have been determined and solutions have been suggested for their elimination.

Cites

THE PREDICTION OF THE SUCCESS OF NEW PRODUCT DEVELOPMENT USING THE COMBINATION OF FACTOR ANALYSIS AND ARTIFICIAL NEURAL NETWORK

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APA: Copy

SAEIDA ARDAKANI, SAEID, ZARE AHMADABADI, HABIB, TALEEFAR, REZA, & HATAMI NASAB, SAYYED HASSAN. (2011). ANALYZING THE FACTORS INFLUENCING THE SUCCESS OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES OF SELECTED FOOD AND DRINK INDUSTRIES OF FARS PROVINCE. PRODUCTION AND OPERATIONS MANAGEMENT, 1(1), 53-70. SID. https://sid.ir/paper/217602/en

Vancouver: Copy

SAEIDA ARDAKANI SAEID, ZARE AHMADABADI HABIB, TALEEFAR REZA, HATAMI NASAB SAYYED HASSAN. ANALYZING THE FACTORS INFLUENCING THE SUCCESS OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES OF SELECTED FOOD AND DRINK INDUSTRIES OF FARS PROVINCE. PRODUCTION AND OPERATIONS MANAGEMENT[Internet]. 2011;1(1):53-70. Available from: https://sid.ir/paper/217602/en

IEEE: Copy

SAEID SAEIDA ARDAKANI, HABIB ZARE AHMADABADI, REZA TALEEFAR, and SAYYED HASSAN HATAMI NASAB, “ANALYZING THE FACTORS INFLUENCING THE SUCCESS OF NEW PRODUCT DEVELOPMENT PROCESS IN SMALL-MEDIUM ENTERPRISES OF SELECTED FOOD AND DRINK INDUSTRIES OF FARS PROVINCE,” PRODUCTION AND OPERATIONS MANAGEMENT, vol. 1, no. 1, pp. 53–70, 2011, [Online]. Available: https://sid.ir/paper/217602/en

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