The Effect of Contingency Factors on Social Responsibility Capability and Marketability Efficiency of Companies Listed on the Tehran Stock Exchange

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Badpa Behrooz; Naseri Mahdis; Ghanbari Amin

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Journal Paper

Paper Information

Journal: IRANIAN JOURNAL OF BEHAVIORAL & VALUED ACCOUNTING Year:2024 | Volume:9 | Issue:17 Page(s): 47-96

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Information Journal Paper

Title

The Effect of Contingency Factors on Social Responsibility Capability and Marketability Efficiency of Companies Listed on the Tehran Stock Exchange

Author(s)

Badpa Behrooz | Naseri Mahdis | Ghanbari Amin | Issue Writer Certificate

Keywords

Social Responsibility Capability

Marketability Efficiency

Contingent Factors

Stochastic Frontier Analysis

Competitive Advantage.

Abstract

Paying attention to social responsibility is one of the important strategies of companies to respond to society's demand and as a strategy for survival and greater efficiency, which is also considered a Competitive Advantage.for success in business. Therefore, it is very important to know the effective factors in improving the level of social responsibility of the company and increasing its share in the market. The purpose of this research is to investigate the impact of contingency factors including firm size, firm age and cost leadership and differentiation strategies on the company's Social Responsibility Capability and also its Marketability Efficiency. In addition, the company's marketing power is also one of the contingency factors whose effect on the company's Social Responsibility Capability has been investigated. The statistical population of the research includes all active companies in the Tehran Stock Exchange; However, by applying the necessary restrictions, the number of 166 active companies in the 10-year period (2013 to 2022) has been investigated. To measure the Social Responsibility Capability and Marketability Efficiency of the company by purposefully determining the input and output variables, the stochastic frontier function approach (SFA) has been used. Also, multiple regression has been used to test the research hypotheses. The findings of the research showed at the 95% confidence level, firm size has a negative effect on Social Responsibility Capability, while firm age and marketing power have a positive effect on company Social Responsibility Capability. Also, the results showed that the variables of firm size and firm age have a positive effect on its marketability. However, no significant relationship was observed between cost leadership and differentiation strategies with both variables of Social Responsibility Capability and Marketability Efficiency. This research, in the framework of the stakeholder theory and with the aim of increasing the responsiveness to the society and the success of the companies, introduced the factors, characteristics and strategies affecting social responsibility and determined their role in the marketing and marketability of the companies, which is of special importance for researchers. Based on the results of evaluating Social Responsibility Capability and Marketability Efficiency, as well as explaining the role of contingency factors affecting social responsibility and the firm's performance in the competitive market, management can adjust the firm's strategic plan and focus or invest specifically on factors such as marketing strength and increasing capital assets that can play a significant role in the firm's success.

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