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Information Journal Paper

Title

Meta-Analysis of Factors Influencing Football Fans' Behavioral Intentions in Iran

Pages

  55-86

Abstract

 Background and Purpose It seems that today the world is inconceivable without football, as the number of FIFA member states (217 countries) surpasses the number of UN member states (193 countries) (Taybi, 2020, p. 21). Undoubtedly, fans are a crucial aspect of football, significantly contributing to the enhancement of its brand image and the sustainability of its services, as well as creating value and generating revenue (Richelieu & Pons, 2009, p. 179). Therefore, understanding fans' behavioral intentions has always been emphasized (Moradi & Ajagh, 2020, 54). Over the past years, researchers have increasingly focused on identifying the factors that influence these behavioral intentions in football. Despite this, previous research has often cited specific and limited populations when generalizing their results. Furthermore, the size of various effects reported in past studies has been inconsistent, leading to significant dispersion in the findings. In such situations, it is essential to synthesize repetitive research through meta-analyses and mixed-methods studies. This approach helps consolidate findings and create conditions that minimize duplication by achieving consensus on results within the field...

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