EFFECT OF ENTREPRENEURIAL SUPPLY CHAIN AND NEW PRODUCT DEVELOPMENT ON EFFICIENCY OF COMPANIES: CASE STUDY IN BEVERAGE INDUSTRY

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KIANFAR KAMRAN; BARFOROUSH NASRIN

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Journal: JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES Year:2016 | Volume:8 | Issue:15 Page(s): 75-92

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Title

EFFECT OF ENTREPRENEURIAL SUPPLY CHAIN AND NEW PRODUCT DEVELOPMENT ON EFFICIENCY OF COMPANIES: CASE STUDY IN BEVERAGE INDUSTRY

Author(s)

KIANFAR KAMRAN | BARFOROUSH NASRIN | Issue Writer Certificate

Keywords

NEW PRODUCT DEVELOPMENTQ1

ENTREPRENEURIAL SUPPLY CHAINQ1

BEVERAGE INDUSTRYQ1

PERFORMANCE OF COMPANIESQ1

Abstract

Shortlife-cycle of products, changing customer requirements and varying laws force companies to work on NEW PRODUCT DEVELOPMENT and supply chain, simultaneously. The purpose of this study is to identify and evaluate some factors affecting the performance of ENTREPRENEURIAL SUPPLY CHAIN and NEW PRODUCT DEVELOPMENT. This research is done on beverage industries of Tehran during years 2013 and 2014. The statistical population consists of industry experts and practitioners. Collecting data is done through semi-structured interviews (12 interviews) and questionnaire (52 samples) and to determine the validity of convergence, validity index AVE and divergent validity are applied. The reliability of questionnaires is tested by using Cronbach's alpha coefficients and load factor coefficients. The method applied for data analysis is open and axial coding. Statistical hypothesis tests are performed based on structural equation model using SMART-PLS software. The results show that components of ENTREPRENEURIAL SUPPLY CHAIN affect the PERFORMANCE OF COMPANIES by intensity factor 0.334 and NEW PRODUCT DEVELOPMENT affects by factor 0.388 as well. Three components of growth in a supply chain, customer involvement and participation of suppliers significantly affect the ENTREPRENEURIAL SUPPLY CHAINs and three components of taste characteristics of the product, health features of product and product innovation affect NEW PRODUCT DEVELOPMENT.

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APA: Copy

KIANFAR, KAMRAN, & BARFOROUSH, NASRIN. (2016). EFFECT OF ENTREPRENEURIAL SUPPLY CHAIN AND NEW PRODUCT DEVELOPMENT ON EFFICIENCY OF COMPANIES: CASE STUDY IN BEVERAGE INDUSTRY. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, 8(15), 75-92. SID. https://sid.ir/paper/150886/en

Vancouver: Copy

KIANFAR KAMRAN, BARFOROUSH NASRIN. EFFECT OF ENTREPRENEURIAL SUPPLY CHAIN AND NEW PRODUCT DEVELOPMENT ON EFFICIENCY OF COMPANIES: CASE STUDY IN BEVERAGE INDUSTRY. JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES[Internet]. 2016;8(15):75-92. Available from: https://sid.ir/paper/150886/en

IEEE: Copy

KAMRAN KIANFAR, and NASRIN BARFOROUSH, “EFFECT OF ENTREPRENEURIAL SUPPLY CHAIN AND NEW PRODUCT DEVELOPMENT ON EFFICIENCY OF COMPANIES: CASE STUDY IN BEVERAGE INDUSTRY,” JOURNAL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, vol. 8, no. 15, pp. 75–92, 2016, [Online]. Available: https://sid.ir/paper/150886/en

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