COMPARISON STUDY OF USERS’ BEHAVIORAL PREFERENCES: EVIDENCE, MELLAT BANK CUSTOMER WILLINGNESS FOR E-BANKING SERVICES, SEMNAN PROVINCE

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ZARIBAF MEHDI; HOSEINI SEYED MEHDI; BATOOL BOZORGMEHR BATOOL

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2011 | Volume:8 | Issue:21 Page(s): 55-66

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Title

COMPARISON STUDY OF USERS’ BEHAVIORAL PREFERENCES: EVIDENCE, MELLAT BANK CUSTOMER WILLINGNESS FOR E-BANKING SERVICES, SEMNAN PROVINCE

Author(s)

ZARIBAF MEHDI | HOSEINI SEYED MEHDI | BATOOL BOZORGMEHR BATOOL | Issue Writer Certificate

Keywords

ELECTRONIC BANKINGQ2

TRADITIONAL BANKINGQ2

USERS’ WILLINGNESSQ2

E=ELECTRONIC BANKING DIMENSIONSQ2

Abstract

Technology and IT world changes and internet developed deep evolution in communication and information transfer processing. Concerning the apparent and obvious advantages of E-banking, and its effective function in different areas, we made a comparison study between users’ behavioral preferences of electronic and TRADITIONAL BANKING. Dependant variable was the amount of Users tendency for using E-banking, and independent variables were access speed to e-banking, e-banking customers recognition, dependency of e-banking on electronic networks, and customers’ image of E-banking advantages. The sample size was 384, and the tool was questionnaire which distributed to Semnan Mellat bank customers, and by using SPSS software the inference test of spearman was implemented. Results showed that all independent variables have positive relation to dependent variable, which indicate the more access speed, customer diagnostic, dependency of e-banking to electronic networks exist, the more increase will cause for customers’ willingness to use e-banking services, which is the desired goal of banks.

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APA: Copy

ZARIBAF, MEHDI, HOSEINI, SEYED MEHDI, & BATOOL BOZORGMEHR, BATOOL. (2011). COMPARISON STUDY OF USERS’ BEHAVIORAL PREFERENCES: EVIDENCE, MELLAT BANK CUSTOMER WILLINGNESS FOR E-BANKING SERVICES, SEMNAN PROVINCE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 8(21), 55-66. SID. https://sid.ir/paper/151414/en

Vancouver: Copy

ZARIBAF MEHDI, HOSEINI SEYED MEHDI, BATOOL BOZORGMEHR BATOOL. COMPARISON STUDY OF USERS’ BEHAVIORAL PREFERENCES: EVIDENCE, MELLAT BANK CUSTOMER WILLINGNESS FOR E-BANKING SERVICES, SEMNAN PROVINCE. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2011;8(21):55-66. Available from: https://sid.ir/paper/151414/en

IEEE: Copy

MEHDI ZARIBAF, SEYED MEHDI HOSEINI, and BATOOL BATOOL BOZORGMEHR, “COMPARISON STUDY OF USERS’ BEHAVIORAL PREFERENCES: EVIDENCE, MELLAT BANK CUSTOMER WILLINGNESS FOR E-BANKING SERVICES, SEMNAN PROVINCE,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 8, no. 21, pp. 55–66, 2011, [Online]. Available: https://sid.ir/paper/151414/en

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