USE OF MULTIPLE CRITERIA DECISION MAKING TO STUDY AND DETERMINE THE MOST ATTRACTIVE TARGET MARKET FOR EXPORTING AGRICULTURAL PRODUCTS CASE STUDY OF WALNUT PRODUCTS

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KHORSANDIFAR S.; FEGHHI FARAHMAND N.

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Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2013 | Volume:9 | Issue:28 Page(s): 39-56

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Title

USE OF MULTIPLE CRITERIA DECISION MAKING TO STUDY AND DETERMINE THE MOST ATTRACTIVE TARGET MARKET FOR EXPORTING AGRICULTURAL PRODUCTS CASE STUDY OF WALNUT PRODUCTS

Author(s)

KHORSANDIFAR S. | FEGHHI FARAHMAND N. | Issue Writer Certificate

Keywords

COSTQ2

MARKETQ3

SOCIAL AND ECONOMIC DIFFERENCESQ2

AHPQ2

NONLINEAR PROGRAMMINGQ2

EXPORTQ2

Abstract

Today, because of the global MARKETs expansion and major social and economic difference between various groups and countries, using a systematic approach to determine and rank the target MARKETs for EXPORTing is inevitable. This paper describes how to select target MARKETs by using evaluation criteria of the companies to determine the interest rate of the MARKET. Therefore, this paper deals with a wide range of approaches proposed for identifying target MARKETs. This study has been done for walnut that can be linked to the other farming products. According to FAO maps and statistical results, African, European and South American countries were selected as the most attractive MARKETs for the walnut products depended on the needs of each country. Therefore, we selected4 countries as the center of EXPORTs and the ways of access to the main MARKETs and reduction of the COSTs. Then, based on information and statistics obtained by FAO and using Multivariate NONLINEAR PROGRAMMING methods such as AHP, these MARKETs are compared to that of Turkey by a score of 0.309814. This research can be noted as trying to make quantitative the quality. The results of this study can help to find better target MARKETs for the products and reduce shipping COSTs and MARKETs by MARKET intermediaries.

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APA: Copy

KHORSANDIFAR, S., & FEGHHI FARAHMAND, N.. (2013). USE OF MULTIPLE CRITERIA DECISION MAKING TO STUDY AND DETERMINE THE MOST ATTRACTIVE TARGET MARKET FOR EXPORTING AGRICULTURAL PRODUCTS CASE STUDY OF WALNUT PRODUCTS. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 9(28), 39-56. SID. https://sid.ir/paper/151519/en

Vancouver: Copy

KHORSANDIFAR S., FEGHHI FARAHMAND N.. USE OF MULTIPLE CRITERIA DECISION MAKING TO STUDY AND DETERMINE THE MOST ATTRACTIVE TARGET MARKET FOR EXPORTING AGRICULTURAL PRODUCTS CASE STUDY OF WALNUT PRODUCTS. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2013;9(28):39-56. Available from: https://sid.ir/paper/151519/en

IEEE: Copy

S. KHORSANDIFAR, and N. FEGHHI FARAHMAND, “USE OF MULTIPLE CRITERIA DECISION MAKING TO STUDY AND DETERMINE THE MOST ATTRACTIVE TARGET MARKET FOR EXPORTING AGRICULTURAL PRODUCTS CASE STUDY OF WALNUT PRODUCTS,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 9, no. 28, pp. 39–56, 2013, [Online]. Available: https://sid.ir/paper/151519/en

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