INVESTIGATION AND COMPARISION OF MEDIA EFFECTS MODELS

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SADIPOUR E.

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Journal: Journal of Communication Research Year:2009 | Volume:16 | Issue:2 (58) Page(s): 121-152

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Information Journal Paper

Title

INVESTIGATION AND COMPARISION OF MEDIA EFFECTS MODELS

Author(s)

SADIPOUR E. | Issue Writer Certificate

Keywords

MEDIA EFFECTSQ3

DIRECT EFFECTSQ3

CONDITIONAL EFFECTSQ3

ACCUMULATIVE EFFECTSQ3

COGNITIVE EFFECTSQ3

Abstract

This paper examines four models of MEDIA EFFECTS, i.e., direct, conditional, accumulative and COGNITIVE EFFECTS as well as the important variables in each model. These models demonstrate four different processes of MEDIA EFFECTS obtained from different studies. The models differ in that each one focuses on a specific aspect of media content or audiences as the recipients of MEDIA EFFECTS. These four models are designed to classify the explanations. Since each model focuses only on some parts of the reasons behind MEDIA EFFECTS, none of them alone can explain the effects of media in whole. However, importance and value of these models is due to the fact that they can help examine the MEDIA EFFECTS processes directly. Finally, the article proposes some suggestions for managers, planners and programmers of different media, especially radio and television.

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APA: Copy

SADIPOUR, E.. (2009). INVESTIGATION AND COMPARISION OF MEDIA EFFECTS MODELS. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 16(2 (58)), 121-152. SID. https://sid.ir/paper/152850/en

Vancouver: Copy

SADIPOUR E.. INVESTIGATION AND COMPARISION OF MEDIA EFFECTS MODELS. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2009;16(2 (58)):121-152. Available from: https://sid.ir/paper/152850/en

IEEE: Copy

E. SADIPOUR, “INVESTIGATION AND COMPARISION OF MEDIA EFFECTS MODELS,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 16, no. 2 (58), pp. 121–152, 2009, [Online]. Available: https://sid.ir/paper/152850/en

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