CHOOSING METHODOLOGY IN MANAGEMENT OF MEDIA CORPORATIONS

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ALI ASGARI ABDOLALI; ZAREYEE ASIYEH

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Journal: Journal of Communication Research Year:2010 | Volume:17 | Issue:3 (63) Page(s): 69-90

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Information Journal Paper

Title

CHOOSING METHODOLOGY IN MANAGEMENT OF MEDIA CORPORATIONS

Author(s)

ALI ASGARI ABDOLALI | ZAREYEE ASIYEH | Issue Writer Certificate

Keywords

METHODOLOGYQ2

SYSTEM METHODSQ3

MEDIA ORGANIZATIONSQ3

COMPLEX ORGANIZATIONSQ3

MEDIA MANAGEMENTQ2

Abstract

Communications experts treat media corporations as very COMPLEX ORGANIZATIONS. Different social and cultural components affecting media activities and the complication of human issues raise obscurity in producing and supplying media products and pose a serious risk for management. Besides, management based on taste and experience sometimes not only brings about failures despite the huge costs and applied methodologies, but also might bears reverse results. Therefore, the present study aims to identify and introduce a suitable METHODOLOGY for MEDIA MANAGEMENT in order to take account of these complexities and obscurities and bring about a boost in organization. Through classifying MEDIA ORGANIZATIONS attributes and extracting their management requirements as well as examining the level of their compatibility, the authors finally suggest soft systems or S.S.M. as a METHODOLOGY suitable for MEDIA ORGANIZATIONS' atmosphere, a method which satisfies their needs.

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APA: Copy

ALI ASGARI, ABDOLALI, & ZAREYEE, ASIYEH. (2010). CHOOSING METHODOLOGY IN MANAGEMENT OF MEDIA CORPORATIONS. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 17(3 (63)), 69-90. SID. https://sid.ir/paper/152892/en

Vancouver: Copy

ALI ASGARI ABDOLALI, ZAREYEE ASIYEH. CHOOSING METHODOLOGY IN MANAGEMENT OF MEDIA CORPORATIONS. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2010;17(3 (63)):69-90. Available from: https://sid.ir/paper/152892/en

IEEE: Copy

ABDOLALI ALI ASGARI, and ASIYEH ZAREYEE, “CHOOSING METHODOLOGY IN MANAGEMENT OF MEDIA CORPORATIONS,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 17, no. 3 (63), pp. 69–90, 2010, [Online]. Available: https://sid.ir/paper/152892/en

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