Establish and Development Strategies for Interactive TV in IRIB

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Aliaskari Abdulali; Bakhtiar Rasoul

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Journal: Journal of Communication Research Year:2017 | Volume:24 | Issue:1 (89) Page(s): 9-29

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Information Journal Paper

Title

Establish and Development Strategies for Interactive TV in IRIB

Author(s)

Aliaskari Abdulali | Bakhtiar Rasoul | Issue Writer Certificate

Keywords

StrategyQ1

Interactive TVQ2

InteractiveQ2

Media ConvergenceQ1

IRIBQ2

Abstract

With the increasing number of different media, audiences tend to choose suitable media for their own criteria, interests, and more variety and interesting content. Interactive TV/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Interactive TV is an emerging technology with high impact on our society. Then National Media (IRIB) needs to recognize environment to adapt quickly changing media for being active in this field. The study is to compare the views of 16 experts and policymakers which have been purposefully selected, using Delphi and through interviews, to provide guidelines for Interactive TV/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Interactive TV. After defining scores it revealed that IRIB position in the field of Interactive TV/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Interactive TV in the strategic position matrix was in the offensive area. Finally, thirteen strategies were determined. The most important were creating a diverse and engaging system with healthy content, pricing for different income strata and optimizing users’ engagement, Maximizing audience through introducing Interactive TV/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank">Interactive TV or ads on the different services, and also making infrastructures to use cultural institutions and private sectors’ productive contents.

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APA: Copy

Aliaskari, Abdulali, & Bakhtiar, Rasoul. (2017). Establish and Development Strategies for Interactive TV in IRIB. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 24(1 (89) ), 9-29. SID. https://sid.ir/paper/152897/en

Vancouver: Copy

Aliaskari Abdulali, Bakhtiar Rasoul. Establish and Development Strategies for Interactive TV in IRIB. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2017;24(1 (89) ):9-29. Available from: https://sid.ir/paper/152897/en

IEEE: Copy

Abdulali Aliaskari, and Rasoul Bakhtiar, “Establish and Development Strategies for Interactive TV in IRIB,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 24, no. 1 (89) , pp. 9–29, 2017, [Online]. Available: https://sid.ir/paper/152897/en

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