NATIONAL MEDIA (IRIB) AND SHAPING CITIZENS' PROPER CONSUMPTION PATTERN: ADOPTING A THEORETICAL MODEL

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HAJI MOHAMMADI ALI

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Journal: Journal of Communication Research Year:2010 | Volume:17 | Issue:2 (62) Page(s): 51-82

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Information Journal Paper

Title

NATIONAL MEDIA (IRIB) AND SHAPING CITIZENS' PROPER CONSUMPTION PATTERN: ADOPTING A THEORETICAL MODEL

Author(s)

HAJI MOHAMMADI ALI | Issue Writer Certificate

Keywords

NATIONAL MEDIAQ2

URBAN ISSUESQ2

CONSUMPTION PATTERNQ3

CULTURAL CITIZENSHIPQ3

Abstract

The present article aims to study the role of NATIONAL MEDIA in shaping citizens' proper pattern of consumption and to offer a theoretical model for it. Given the interfaces between NATIONAL MEDIA, consumption and urban concerns, the article introduces mechanisms affecting URBAN ISSUES (including improving urban life quality, realization of an electronic city) as the Electronic Government's main foundation and source of boosting citizens' social capital. The article focuses on the conceptual framework of CULTURAL CITIZENSHIP for sustainable development in URBAN ISSUES. It further explores the relationship between media, CONSUMPTION PATTERN and URBAN ISSUES and finally offers an inclusive pattern for explaining the role of NATIONAL MEDIA in shaping citizens' proper CONSUMPTION PATTERN. Based on this model, NATIONAL MEDIA can realize an optimized CONSUMPTION PATTERN through improving mechanisms affecting urban structure, systematic representing of different issues, and conveying intended meanings using theories of highlighting, framing and cultivation.

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APA: Copy

HAJI MOHAMMADI, ALI. (2010). NATIONAL MEDIA (IRIB) AND SHAPING CITIZENS' PROPER CONSUMPTION PATTERN: ADOPTING A THEORETICAL MODEL. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 17(2 (62)), 51-82. SID. https://sid.ir/paper/152901/en

Vancouver: Copy

HAJI MOHAMMADI ALI. NATIONAL MEDIA (IRIB) AND SHAPING CITIZENS' PROPER CONSUMPTION PATTERN: ADOPTING A THEORETICAL MODEL. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2010;17(2 (62)):51-82. Available from: https://sid.ir/paper/152901/en

IEEE: Copy

ALI HAJI MOHAMMADI, “NATIONAL MEDIA (IRIB) AND SHAPING CITIZENS' PROPER CONSUMPTION PATTERN: ADOPTING A THEORETICAL MODEL,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 17, no. 2 (62), pp. 51–82, 2010, [Online]. Available: https://sid.ir/paper/152901/en

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