THE ROLE OF MASS MEDIA IN REFORMING PATTERN OF CONSUMPTION

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POUYA ALIREZA

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Journal Paper

Paper Information

Journal: Journal of Communication Research Year:2010 | Volume:17 | Issue:2 (62) Page(s): 9-30

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Information Journal Paper

Title

THE ROLE OF MASS MEDIA IN REFORMING PATTERN OF CONSUMPTION

Author(s)

POUYA ALIREZA | Issue Writer Certificate

Keywords

PATTERN OF CONSUMPTIONQ2

IMPROVING THE PATTERN OF CONSUMPTIONQ3

SATISFACTIONQ2

MASS MEDIAQ2

LIFE STYLEQ2

ASSIMILATIONQ3

Abstract

Given the expansion of communicative technologies and increasing influence of MASS MEDIA on individuals’ lives, particularly their role in shaping and leading main cultural and social phenomena such as new LIFE STYLEs and consumption patterns, the present article mainly deals with the media mechanisms influencing the audience’s attitudes and behaviors. Drawing on the interactions between culture and economy, and introducing PATTERN OF CONSUMPTION as a subject embedding cultural and economic components, as well as stressing on the significance and the necessity of observing the PATTERN OF CONSUMPTION as a religious and national duty, the article also examines media approaches to economic and cultural pattern-making and modifying individuals’ economic behaviors.

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APA: Copy

POUYA, ALIREZA. (2010). THE ROLE OF MASS MEDIA IN REFORMING PATTERN OF CONSUMPTION. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), 17(2 (62)), 9-30. SID. https://sid.ir/paper/152902/en

Vancouver: Copy

POUYA ALIREZA. THE ROLE OF MASS MEDIA IN REFORMING PATTERN OF CONSUMPTION. JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH)[Internet]. 2010;17(2 (62)):9-30. Available from: https://sid.ir/paper/152902/en

IEEE: Copy

ALIREZA POUYA, “THE ROLE OF MASS MEDIA IN REFORMING PATTERN OF CONSUMPTION,” JOURNAL OF COMMUNICATION RESEARCH (PAZHOOHESH VA SANJESH), vol. 17, no. 2 (62), pp. 9–30, 2010, [Online]. Available: https://sid.ir/paper/152902/en

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