Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality

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Zohrevandian Karim; Khosravizadeh Esfandyar; HONARI HABIB; MAHMOUDI AHMAD

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Journal: Sport Management Journal Year:2019 | Volume:11 | Issue:3 Page(s): 429-444

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Title

Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality

Author(s)

Zohrevandian Karim | Khosravizadeh Esfandyar | HONARI HABIB | MAHMOUDI AHMAD | Issue Writer Certificate

Keywords

Aesthetic qualityQ1

behavioral intentionsQ1

football spectatorsQ1

functional qualityQ1

service qualityQ1

technical qualityQ1

Abstract

The aim of this study was to design a model of spectators’ behavioral intentions and service quality with an emphasis on Aesthetic quality. Research method was descriptive-correlation and of applied type. The statistical population consisted of spectators of Persepolis-Esteghlal match in the second half season of 2015 and the sample included 384 subjects who were selected by Morgan Table and convenience sampling method. Data were collected using a questionnaire and for data analysis, descriptive and inferential statistics were used in SPSS16 and LISREL. Results showed a significant difference in perceived service quality and its dimensions (functional, technical and Aesthetic quality) between Persepolis and Esteghlal spectators. Also, the results showed that most relationship of service quality dimensions with spectators’ satisfaction was related to technical quality (0. 68), Aesthetic quality (0. 61) and functional quality (0. 54). The results showed a significant and positive relationship between spectators’ satisfaction and behavioral intentions (φ =0. 72). With respect to the results, it can be stated that managers of clubs and stadiums should pay special attention to Aesthetic quality in stadiums in addition to technical and functional quality so that they can provide a memorable experience of attending stadiums for spectators and convince them to make decisions to attend the stadiums again and maintain loyalty to their team.

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APA: Copy

Zohrevandian, Karim, Khosravizadeh, Esfandyar, HONARI, HABIB, & MAHMOUDI, AHMAD. (2019). Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality. SPORT MANAGEMENT (HARAKAT), 11(3 ), 429-444. SID. https://sid.ir/paper/159347/en

Vancouver: Copy

Zohrevandian Karim, Khosravizadeh Esfandyar, HONARI HABIB, MAHMOUDI AHMAD. Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality. SPORT MANAGEMENT (HARAKAT)[Internet]. 2019;11(3 ):429-444. Available from: https://sid.ir/paper/159347/en

IEEE: Copy

Karim Zohrevandian, Esfandyar Khosravizadeh, HABIB HONARI, and AHMAD MAHMOUDI, “Designing the Model of Football Spectators’ Behavioral Intentions and Service Quality with an Emphasis on Aesthetic Quality,” SPORT MANAGEMENT (HARAKAT), vol. 11, no. 3 , pp. 429–444, 2019, [Online]. Available: https://sid.ir/paper/159347/en

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