THE ROLE OF SPORT SHOES PACKAGING AS A MEDIA IN PERSUADING DIFFERENT GROUPS OF ATHLETES TO BUY SPORT SHOES

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KESHKAR SARA; GHASEMI HAMID; FARAJIZADEH PARI

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Sport Management Journal Year:2016 | Volume:7 | Issue:6 Page(s): 905-920

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Information Journal Paper

Title

THE ROLE OF SPORT SHOES PACKAGING AS A MEDIA IN PERSUADING DIFFERENT GROUPS OF ATHLETES TO BUY SPORT SHOES

Author(s)

KESHKAR SARA | GHASEMI HAMID | FARAJIZADEH PARI | Issue Writer Certificate

Keywords

ATHLETEQ2

BUYINGQ2

PACKAGINGQ2

PERSUASIONQ2

SPORT SHOEQ2

Abstract

The aim of this study was to investigate the role of SPORT SHOEs PACKAGING in persuading different groups of ATHLETEs to buy SPORT SHOEs. The methodology was descriptive-survey. The statistical population consisted of 1800 ATHLETEs of sport clubs of Poldokhtar city.329 subjects were selected as the sample by Morgan Table using clustering random sampling method in those clubs. A researcher-made questionnaire was used to collect data and its content validity was approved by experts and its reliability was calculated by Cronbach Alpha method as a=0.89. Results showed that among PACKAGING characteristics, design was the most important factor which played a role in persuading ATHLETEs to buy SPORT SHOEs while information had the lowest importance. Also, design and protection was more important (to persuade to buy SPORT SHOEs) to women than men and ATHLETEs with no university degrees more than those with Bachelor.

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APA: Copy

KESHKAR, SARA, GHASEMI, HAMID, & FARAJIZADEH, PARI. (2016). THE ROLE OF SPORT SHOES PACKAGING AS A MEDIA IN PERSUADING DIFFERENT GROUPS OF ATHLETES TO BUY SPORT SHOES. SPORT MANAGEMENT (HARAKAT), 7(6), 905-920. SID. https://sid.ir/paper/159358/en

Vancouver: Copy

KESHKAR SARA, GHASEMI HAMID, FARAJIZADEH PARI. THE ROLE OF SPORT SHOES PACKAGING AS A MEDIA IN PERSUADING DIFFERENT GROUPS OF ATHLETES TO BUY SPORT SHOES. SPORT MANAGEMENT (HARAKAT)[Internet]. 2016;7(6):905-920. Available from: https://sid.ir/paper/159358/en

IEEE: Copy

SARA KESHKAR, HAMID GHASEMI, and PARI FARAJIZADEH, “THE ROLE OF SPORT SHOES PACKAGING AS A MEDIA IN PERSUADING DIFFERENT GROUPS OF ATHLETES TO BUY SPORT SHOES,” SPORT MANAGEMENT (HARAKAT), vol. 7, no. 6, pp. 905–920, 2016, [Online]. Available: https://sid.ir/paper/159358/en

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