PREDICTING AND RANKING THE INFLUENTIAL FACTORS ON VISUALIZATION OF IDENTITY AMONG YOUNG WOMEN IN ARDABIL

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HAGHIGHATIAN MANSOUR; ESMAEILI SEYED REZA; GHASEMZADEH ABOULI ZIBA

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Journal: KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY Year:2016 | Volume:17 | Issue:2 (64) Page(s): 62-69

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Title

PREDICTING AND RANKING THE INFLUENTIAL FACTORS ON VISUALIZATION OF IDENTITY AMONG YOUNG WOMEN IN ARDABIL

Author(s)

HAGHIGHATIAN MANSOUR | ESMAEILI SEYED REZA | GHASEMZADEH ABOULI ZIBA | Issue Writer Certificate

Keywords

VISUAL IDENTITYQ1

INVESTMENT VALUEQ1

SELF-IMAGEQ1

UNIVERSAL IDENTITYQ1

FASHIONISMQ1

SOCIAL VALUESQ1

Abstract

The objective of this study was to determine the factors relevant to visualization of the women's identity in Ardabil. The research methodology was correlational and the population involved the young women in the city of Ardabil. According to Cochran's formula, 384 subjects were selected based on the systematic random selection method and the questionnaire was used as the tool for data collection. The data was analyzed through the Pearson correlation coefficient and the multivariate regression. Based on the results, the effects of the four variables of SELF-IMAGE, belonging to the UNIVERSAL IDENTITY, SOCIAL VALUES and promotion of fashion were significant on the women's VISUAL IDENTITY. The results of multivariate regression indicated that from among the four variables above, the variable of SELF-IMAGE with the regression coefficient 0.456 had the highest regression coefficient and the variable of fashion promotion and FASHIONISM with the coefficient 0.082 had the weakest regression coefficient on the VISUAL IDENTITY of women in Ardabil. The multiple correlation coefficient equaled R–0.731, and the coefficient of determination equaled R2–0.535, and the net determination coefficient equaled R-0.531 indicating that the sum of these variables determined the VISUAL IDENTITY of the women under study to 53 per cent. Finally, 57 per cent of the variance of their VISUAL IDENTITY could be explained by the variables irrelevant to the topic of this study.

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APA: Copy

HAGHIGHATIAN, MANSOUR, ESMAEILI, SEYED REZA, & GHASEMZADEH ABOULI, ZIBA. (2016). PREDICTING AND RANKING THE INFLUENTIAL FACTORS ON VISUALIZATION OF IDENTITY AMONG YOUNG WOMEN IN ARDABIL. KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY, 17(2 (64)), 62-69. SID. https://sid.ir/paper/163846/en

Vancouver: Copy

HAGHIGHATIAN MANSOUR, ESMAEILI SEYED REZA, GHASEMZADEH ABOULI ZIBA. PREDICTING AND RANKING THE INFLUENTIAL FACTORS ON VISUALIZATION OF IDENTITY AMONG YOUNG WOMEN IN ARDABIL. KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY[Internet]. 2016;17(2 (64)):62-69. Available from: https://sid.ir/paper/163846/en

IEEE: Copy

MANSOUR HAGHIGHATIAN, SEYED REZA ESMAEILI, and ZIBA GHASEMZADEH ABOULI, “PREDICTING AND RANKING THE INFLUENTIAL FACTORS ON VISUALIZATION OF IDENTITY AMONG YOUNG WOMEN IN ARDABIL,” KNOWLEDGE & RESEARCH IN APPLIED PSYCHOLOGY, vol. 17, no. 2 (64), pp. 62–69, 2016, [Online]. Available: https://sid.ir/paper/163846/en

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