COMPARISON BETWEEN AHP AND FAHP IN BUYER PREFERENCES RANKING (CASE STUDY: HOUSE HOLD INDUSTRY)

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TALEGHANI M.; SHAHROUDI K.; SANEI F.

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Paper Information

Journal: Journal of Operational Research in its Applications Year:2012 | Volume:9 | Issue:1 (32) Page(s): 81-91

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Title

COMPARISON BETWEEN AHP AND FAHP IN BUYER PREFERENCES RANKING (CASE STUDY: HOUSE HOLD INDUSTRY)

Author(s)

TALEGHANI M. | SHAHROUDI K. | SANEI F. | Issue Writer Certificate

Keywords

PURCHASE PREFERENCESQ3

ANALYTICAL HIERARCHY PROCESSQ3

FUZZY AHPQ2

FUZZY RANKINGQ2

Abstract

This research is proposed and accomplished to compare AHP and FUZZY AHP, in consumers’ believes assessment and to rank the criteria in choice a refrigerator brand. The questions that would answer in this research are: What criteria are noticed to buy household appliance? Which ranking do these criteria have? Do the consumers differ between the quantitative and qualitative criteria, for choose a brand? Does decision making based on definite criteria, have a significant difference from decision making based on fuzzy criteria? In this research, pure data analyzed by three methods: 2-level classic AHP, 2-level FUZZY AHP and 3-level FUZZY AHP by means of expert choice software, and in ever methods, nearest ranks observed in ranking by 3-level FUZZY AHP, and then 2-level FUZZY AHP.

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APA: Copy

TALEGHANI, M., SHAHROUDI, K., & SANEI, F.. (2012). COMPARISON BETWEEN AHP AND FAHP IN BUYER PREFERENCES RANKING (CASE STUDY: HOUSE HOLD INDUSTRY). JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS), 9(1 (32)), 81-91. SID. https://sid.ir/paper/164402/en

Vancouver: Copy

TALEGHANI M., SHAHROUDI K., SANEI F.. COMPARISON BETWEEN AHP AND FAHP IN BUYER PREFERENCES RANKING (CASE STUDY: HOUSE HOLD INDUSTRY). JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS)[Internet]. 2012;9(1 (32)):81-91. Available from: https://sid.ir/paper/164402/en

IEEE: Copy

M. TALEGHANI, K. SHAHROUDI, and F. SANEI, “COMPARISON BETWEEN AHP AND FAHP IN BUYER PREFERENCES RANKING (CASE STUDY: HOUSE HOLD INDUSTRY),” JOURNAL OF OPERATIONAL RESEARCH AND ITS APPLICATIONS (JOURNAL OF APPLIED MATHEMATICS), vol. 9, no. 1 (32), pp. 81–91, 2012, [Online]. Available: https://sid.ir/paper/164402/en

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