AN INVESTIGATION INTO THE LIFESTYLE AND SOCIAL IDENTITY (A CASE STUDY OF 15-29 YEARS OLD YOUNGSTERS IN BABOL CITY OF IRAN)

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KAFASHI MAJID; PAHLAVAN MANOOCHEHR; ABBASNEJAD ARABI KAZEM

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Journal: SOCIAL RESEARCH Year:2011 | Volume:3 | Issue:9 Page(s): 117-139

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Title

AN INVESTIGATION INTO THE LIFESTYLE AND SOCIAL IDENTITY (A CASE STUDY OF 15-29 YEARS OLD YOUNGSTERS IN BABOL CITY OF IRAN)

Author(s)

KAFASHI MAJID | PAHLAVAN MANOOCHEHR | ABBASNEJAD ARABI KAZEM | Issue Writer Certificate

Keywords

SOCIAL IDENTITYQ2

SOCIAL FOUNDATIONQ3

CONSUMING CULTUREQ3

LIFESTYLEQ2

CONSUMER BEHAVIORS AND ACTIONSQ3

Abstract

The present research is a description and explanation of the survey an into the relationship between the LIFESTYLE and SOCIAL IDENTITY of 250 samples of the youth between 15-29 years old in Babol city. This research is done using survey method and the required data is also collected, Extracted and analyzed through questionnaire. The present study is based on the theoretical framework derived from the theories of sociologists, psychologists and anthropologists about identity, and is on the base of Zimel's, Bordio's, Gidens', Max Weber's, Toresten Veblen's and Marx's theories about LIFESTYLE. It should be mentioned that LIFESTYLE as an independent variable consists of using cultural products, leisure activity, body management, nutrition pattern and shopping pattern. SOCIAL IDENTITY as a dependent variable includes religious, national, collaborative, family and individual identity, which is investigated beside the personal characteristics such as: age, gender and the respondent educational rate. In sociology, there is no explicit and clear understanding of the concept of identity. One of the noticeable axes in the last decades of the twentieth century's sociology was an effort to the modern social relations of the societies, which one of its important axes is to observe the analysis of the state of alteration to the SOCIAL FOUNDATION of identity in modern societies. Contrary to traditional and pre-modern society in which the base of SOCIAL IDENTITY is more relational characteristics, in modern society, "success in producing system" is crystallized into the concept of category and more recent than that, is the type and style of "consumer behaviors and actions" or "lifestyle" which forms the individual and social identities. Thus, if we consider SOCIAL IDENTITY as a collection of different values, beliefs, viewpoints and patterns of social groups' behaviors, this collection is all inferred as a subordinate to a kind of consumer actions. Therefore, new forms of "SOCIAL IDENTITY" appear which are formulated on the base of consuming goods. In this sense, LIFESTYLE is a way of describing individuals' values, viewpoints and behavior (identity).

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APA: Copy

KAFASHI, MAJID, PAHLAVAN, MANOOCHEHR, & ABBASNEJAD ARABI, KAZEM. (2011). AN INVESTIGATION INTO THE LIFESTYLE AND SOCIAL IDENTITY (A CASE STUDY OF 15-29 YEARS OLD YOUNGSTERS IN BABOL CITY OF IRAN). SOCIAL RESEARCH, 3(9), 117-139. SID. https://sid.ir/paper/164861/en

Vancouver: Copy

KAFASHI MAJID, PAHLAVAN MANOOCHEHR, ABBASNEJAD ARABI KAZEM. AN INVESTIGATION INTO THE LIFESTYLE AND SOCIAL IDENTITY (A CASE STUDY OF 15-29 YEARS OLD YOUNGSTERS IN BABOL CITY OF IRAN). SOCIAL RESEARCH[Internet]. 2011;3(9):117-139. Available from: https://sid.ir/paper/164861/en

IEEE: Copy

MAJID KAFASHI, MANOOCHEHR PAHLAVAN, and KAZEM ABBASNEJAD ARABI, “AN INVESTIGATION INTO THE LIFESTYLE AND SOCIAL IDENTITY (A CASE STUDY OF 15-29 YEARS OLD YOUNGSTERS IN BABOL CITY OF IRAN),” SOCIAL RESEARCH, vol. 3, no. 9, pp. 117–139, 2011, [Online]. Available: https://sid.ir/paper/164861/en

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