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Title

A SURVEY ON THE EFFECT OF SOCIAL AND CULTURAL FACTORS ON THE AMOUNT AND KIND OF USING TV OF THE YOUTH OF TEHRAN

Pages

  53-78

Keywords

THE AMOUNT OF ENJOYING (USING)Q2

Abstract

 This research has been performed in order to a survey on the effect of social and cultural factors on the amount and kind of using TV of THE YOUTH of Tehran by field method. Sample has been selected by clustering method from 22 zones of Tehran in terms of the population of THE YOUTH of each zone in a way of random selection and sampling consists of 400 people according to Kockran formula. The instrument of collecting data was researcher- made questionnaire. The amount of quantities enjoying (the numbers of watching days/duration of watching days) of THE YOUTH in this research is dependent variable and “each social-individual features”, “social-economics base”, “perception toward program”, “place conditions of watching”, “time conditions of watching”, “the amount of using other media”, “ideas of THE YOUTH about the amount of success of TV in outputs” have been independent variables. Research findings with analyzing and descriptive approach have been presented in comparison of percentages and using (x2), (t) and Valise Krocksel Test. Testing of hypo theses have been showed that the first hypothesis of the research has been accepted in the field of meaningful relationship among features of age, education, activity kind, family aspect and ethnical authenticity with the amount of quantities enjoying (the numbers of watching days in a week). But in the relation of features of sex, house kind and birth place have been not accepted. Also, the first hypothesis of the research has been accepted with considering of meaningful relationship among individual features of THE YOUTH and the amount of quantities enjoying (duration of watching in a day). In the fourth hypotheses of research, it has been supposed that there are meaningful relationships among interesting subjects of THE YOUTH and the amount of quantities enjoying (duration of watching). The result of statistical tests showed that the average duration of watching TELEVISION among THE YOUTH has no meaningful difference with the amount of different interesting in “art, literature” and “sports and healthful entertainments”. According to the fourth hypothesis of the research, they have been not accepted but about other program subjects (religion, cultural, social, economical, historical, political (news), science and technology, public information, wars, revolutions and riots) have been accepted. The other research hypotheses have been accepted.

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    APA: Copy

    HASHEMIDARAN, HASSAN, & ZERAATGAR, ALI AKBAR. (2011). A SURVEY ON THE EFFECT OF SOCIAL AND CULTURAL FACTORS ON THE AMOUNT AND KIND OF USING TV OF THE YOUTH OF TEHRAN. SOCIAL RESEARCH, 4(11), 53-78. SID. https://sid.ir/paper/164878/en

    Vancouver: Copy

    HASHEMIDARAN HASSAN, ZERAATGAR ALI AKBAR. A SURVEY ON THE EFFECT OF SOCIAL AND CULTURAL FACTORS ON THE AMOUNT AND KIND OF USING TV OF THE YOUTH OF TEHRAN. SOCIAL RESEARCH[Internet]. 2011;4(11):53-78. Available from: https://sid.ir/paper/164878/en

    IEEE: Copy

    HASSAN HASHEMIDARAN, and ALI AKBAR ZERAATGAR, “A SURVEY ON THE EFFECT OF SOCIAL AND CULTURAL FACTORS ON THE AMOUNT AND KIND OF USING TV OF THE YOUTH OF TEHRAN,” SOCIAL RESEARCH, vol. 4, no. 11, pp. 53–78, 2011, [Online]. Available: https://sid.ir/paper/164878/en

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