MECHANISMS OF TRUST IN FACEBOOK

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ABDOLLAHYAN HAMID; SHEIKH ANSARI MAHIN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Social Problems of Iran Year:2016 | Volume:6 | Issue:2 Page(s): 51-70

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Information Journal Paper

Title

MECHANISMS OF TRUST IN FACEBOOK

Author(s)

ABDOLLAHYAN HAMID | SHEIKH ANSARI MAHIN | Issue Writer Certificate

Keywords

TRUSTQ2

TRUST MECHANISMSQ2

FACEBOOKQ2

EFE AND FUCHS’S MODELQ2

Abstract

The present study aims to investigate mechanisms of TRUST among Iranian users of FACEBOOK social network. Theoretically, the researchers used EFE AND FUCHS’S MODEL for intervention of social TRUST in Iranian users’ action. As the research method, we employed combined data method. So that, using a survey method, two samples were chosen in two stages: first 2437 Iranian internet users, and second, 288 students at Payame Noor University of Tehran. The quantitative data were collected from these two samples. Moreover, through direct and participatory observation and structured interview, we gathered the qualitative data of the research.The results show that the Iranian users of FACEBOOK via visibility rule and reciprocal self-disclosure regulate their interactions with relatives and friends and for TRUSTing foreigners they apply TRUST strategies of evidence finding. These strategies include finding mutual friends, transparency (creating new profiles with actual identity, visiting others’ profiles before accepting their invitation and self-exposure, reducing the risk of TRUST (using the visibility rule for limiting access to data or removing non-TRUSTable friends. Also, the findings revealed that being a user of FACEBOOK increases the users’ TRUST.

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APA: Copy

ABDOLLAHYAN, HAMID, & SHEIKH ANSARI, MAHIN. (2016). MECHANISMS OF TRUST IN FACEBOOK. SOCIAL PROBLEMS OF IRAN (JOURNAL OF KHARAZMI UNIVERSITY), 6(2), 51-70. SID. https://sid.ir/paper/173517/en

Vancouver: Copy

ABDOLLAHYAN HAMID, SHEIKH ANSARI MAHIN. MECHANISMS OF TRUST IN FACEBOOK. SOCIAL PROBLEMS OF IRAN (JOURNAL OF KHARAZMI UNIVERSITY)[Internet]. 2016;6(2):51-70. Available from: https://sid.ir/paper/173517/en

IEEE: Copy

HAMID ABDOLLAHYAN, and MAHIN SHEIKH ANSARI, “MECHANISMS OF TRUST IN FACEBOOK,” SOCIAL PROBLEMS OF IRAN (JOURNAL OF KHARAZMI UNIVERSITY), vol. 6, no. 2, pp. 51–70, 2016, [Online]. Available: https://sid.ir/paper/173517/en

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