THE IMPACT OF VISUAL MEDIA IN PROMOTING RURAL CONSUMPTION(CASE STUDY: RURAL DISTRICT OF TABADAKAN CITY OF MASHHAD)

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SOJASI QIDARI HAMDOLLAH; MAHMOODI HAMIDEH; DAVARZANI ALIREZA

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Paper Information

Journal: JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE) Year:2018 | Volume:12 | Issue:4 (41) Page(s): 837-855

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Title

THE IMPACT OF VISUAL MEDIA IN PROMOTING RURAL CONSUMPTION(CASE STUDY: RURAL DISTRICT OF TABADAKAN CITY OF MASHHAD)

Author(s)

SOJASI QIDARI HAMDOLLAH | MAHMOODI HAMIDEH | DAVARZANI ALIREZA | Issue Writer Certificate

Keywords

CONSUMPTIONQ2

VISUAL MEDIAQ1

MEDIA ADVERTISINGQ1

RURAL AREASQ1

TBADKAN DISTRICTQ1

MASHHAD TOWNSHIPQ1

Abstract

IntroductionToday, RURAL AREAS are among the places heavily influenced by VISUAL MEDIA advertisements. Due to the fact that villagers are exposed to media advertisements, and given the structures that have come about, villagers have become a consumer-oriented society, rather than seeking to purposefully increase the production. Besides, today media outlets no longer inform people about the villagers’ needs, rather they advocate a new sense of life by promoting urban lifestyle. Therefore, VISUAL MEDIA currently affect the life of villagers, and consumerism has significantly increased among them, whose outcomes could be seen in their behavior or everyday lifestyle. At the same time, today one of the important issues is the strong tendency of villagers to adopt consumerism despite their productive nature. In the meantime, VISUAL MEDIA in different ways have increased the intensity and rate of consumerism in RURAL AREAS, as one can see physical manifestation of consumerism in RURAL AREAS. Accordingly, the main goal of the present study is to analyze the impact of VISUAL MEDIA advertisements on promoting consumerism among villagers. Accordingly, the main question of the study is as follows: How much do the advertisements run by VISUAL MEDIA outlets affect the extent of consumerism in the study area? ...

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APA: Copy

SOJASI QIDARI, HAMDOLLAH, MAHMOODI, HAMIDEH, & DAVARZANI, ALIREZA. (2018). THE IMPACT OF VISUAL MEDIA IN PROMOTING RURAL CONSUMPTION(CASE STUDY: RURAL DISTRICT OF TABADAKAN CITY OF MASHHAD). JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), 12(4 (41) ), 837-855. SID. https://sid.ir/paper/176010/en

Vancouver: Copy

SOJASI QIDARI HAMDOLLAH, MAHMOODI HAMIDEH, DAVARZANI ALIREZA. THE IMPACT OF VISUAL MEDIA IN PROMOTING RURAL CONSUMPTION(CASE STUDY: RURAL DISTRICT OF TABADAKAN CITY OF MASHHAD). JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE)[Internet]. 2018;12(4 (41) ):837-855. Available from: https://sid.ir/paper/176010/en

IEEE: Copy

HAMDOLLAH SOJASI QIDARI, HAMIDEH MAHMOODI, and ALIREZA DAVARZANI, “THE IMPACT OF VISUAL MEDIA IN PROMOTING RURAL CONSUMPTION(CASE STUDY: RURAL DISTRICT OF TABADAKAN CITY OF MASHHAD),” JOURNAL OF THE STUDIES OF HUMAN SETTLEMENTS PLANNING (JOURNAL OF GEOGRAPHICAL LANDSCAPE), vol. 12, no. 4 (41) , pp. 837–855, 2018, [Online]. Available: https://sid.ir/paper/176010/en

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