Customer Churn in the Private Banking Industry in Iran

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HOSSEINI MIRZA HASSAN; Hamidizadeh Mohammd Reza; Jokar Ali Akbar; REZAEI MAHDI

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Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2016 | Volume:6 | Issue:24 Page(s): 131-144

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Information Journal Paper

Title

Customer Churn in the Private Banking Industry in Iran

Author(s)

HOSSEINI MIRZA HASSAN | Hamidizadeh Mohammd Reza | Jokar Ali Akbar | REZAEI MAHDI | Issue Writer Certificate

Keywords

Customer ChurnQ2

Banking Industry of IranQ2

Valuable CustomersQ2

Specialist PhysiciansQ2

Abstract

The present study aimed to explore the Factors Affecting valuable Customer Churn in the private banking industry was conducted with a focus on community Specialist Physicians. The population of the study subjects comprised of 59 Specialist Physicians in metropolitan of Tehran. To collect data, the two sets of open and close questionnaires were used and the research methodology was a combination of three methods DEMATEL, ANP, and VIKOR that are part of multi-criteria decision methods. In the end, the results are interesting and functional Specialist Physicians in turn causes a branch banking (or bank) was given which can be programmed for micro and macro banks in the field of marketing to attract and retain a certain stratum of society. This study is a survey-heuristic approach has been carried out with the purpose of application.

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APA: Copy

HOSSEINI, MIRZA HASSAN, Hamidizadeh, Mohammd Reza, Jokar, Ali Akbar, & REZAEI, MAHDI. (2016). Customer Churn in the Private Banking Industry in Iran. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 6(24 ), 131-144. SID. https://sid.ir/paper/181565/en

Vancouver: Copy

HOSSEINI MIRZA HASSAN, Hamidizadeh Mohammd Reza, Jokar Ali Akbar, REZAEI MAHDI. Customer Churn in the Private Banking Industry in Iran. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2016;6(24 ):131-144. Available from: https://sid.ir/paper/181565/en

IEEE: Copy

MIRZA HASSAN HOSSEINI, Mohammd Reza Hamidizadeh, Ali Akbar Jokar, and MAHDI REZAEI, “Customer Churn in the Private Banking Industry in Iran,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 6, no. 24 , pp. 131–144, 2016, [Online]. Available: https://sid.ir/paper/181565/en

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