Explaining and Examining the Interaction Strategy of Capabilities of Learning, Innovation and Sustainable Competitive Advantage

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DEHGHAN NABIALLAH; DEHGHAN F.; FATHI S.

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2012 | Volume:3 | Issue:9 Page(s): 133-155

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Information Journal Paper

Title

Explaining and Examining the Interaction Strategy of Capabilities of Learning, Innovation and Sustainable Competitive Advantage

Author(s)

DEHGHAN NABIALLAH | DEHGHAN F. | FATHI S. | Issue Writer Certificate

Keywords

Sustainable competitive advantageQ2

Market learning capabilityQ2

Marketing capabilityQ2

Organizational innovationQ2

Abstract

The present research has done for studying and explaining the relationship between Market learning capability, Marketing capability and Organizational innovation with Sustainable competitive advantage. This research based on outcome is developmental research, which performs via survey and correlation methods. The statistical population is marketing managers and experts in Tehran city Banks that contains about 135 samples (in sum of 35 governmental and private banks). We selected required sample by using of census sampling method. Also, we used descriptive statistics and inferential statistics such as normal test, chi-square test, Spearman correlation coefficient, linear and multiple regression and path analysis for data analysis. Finding show there is significant relationship between markets learning capability with Sustainable competitive advantage, but we find Market learning capability hasn’ t significant effect on Sustainable competitive advantage while using of linear regression. Also, finding reveals there is significant relationship between marketing capabilities with Sustainable competitive advantage, Market learning capability with Organizational innovation, and Organizational innovation with Sustainable competitive advantage.

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APA: Copy

DEHGHAN, NABIALLAH, DEHGHAN, F., & FATHI, S.. (2012). Explaining and Examining the Interaction Strategy of Capabilities of Learning, Innovation and Sustainable Competitive Advantage. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 3(9 ), 133-155. SID. https://sid.ir/paper/181765/en

Vancouver: Copy

DEHGHAN NABIALLAH, DEHGHAN F., FATHI S.. Explaining and Examining the Interaction Strategy of Capabilities of Learning, Innovation and Sustainable Competitive Advantage. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2012;3(9 ):133-155. Available from: https://sid.ir/paper/181765/en

IEEE: Copy

NABIALLAH DEHGHAN, F. DEHGHAN, and S. FATHI, “Explaining and Examining the Interaction Strategy of Capabilities of Learning, Innovation and Sustainable Competitive Advantage,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 3, no. 9 , pp. 133–155, 2012, [Online]. Available: https://sid.ir/paper/181765/en

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