Qualitative Discourse Analysis of Iranian Women's Subjectivity on Instagram Social Network

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Pournajaf Heyran; Haghighatian Mansour; Jahanbakhsh Esmaeel

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Journal Paper

Paper Information

Journal: WOMAN IN CULTURE AND ART Year:2023 | Volume:15 | Issue:2 Page(s): 229-258

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Information Journal Paper

Title

Qualitative Discourse Analysis of Iranian Women's Subjectivity on Instagram Social Network

Author(s)

Pournajaf Heyran | Haghighatian Mansour | Jahanbakhsh Esmaeel | Issue Writer Certificate

Keywords

Discourse

subjectivity

Instagram

qualitative study

Fairclough's discourse

Abstract

In today's world, the amazing and unimaginable growth of the media has made them a powerful tool that not only fulfills the informational task inherent in their nature; Rather, they have gone further and entered and influenced all aspects of human life. The diversity of the social roles of women and men reflects the fact that the concepts of femininity and masculinity (gender) are strongly influenced by social factors. Men and women are each reflected in the media. The image of women in mass media has an ideological aspect for the continuation of patriarchal relations. Against the subjectivity of women in patriarchal discourse; The strategy of struggle to deconstruct and break stereotypes has flowed in late modernity. The aim of the current research is to analyze the discourse of Iranian women's subjectivity in the Instagram social network. The research method in this study is qualitative content analysis. The technique used is critical discourse analysis and specifically Fairclough's discourse analysis approach. The community studied in this research is the pages related to the theoretical class of discourses of subjectivity in the Instagram social network of Iranian users, which were selected with theoretical considerations and qualitative content analysis. The final categories obtained in the research include the objectification of women, glorification of narcissism, gender class system, de-importance of role, naturalization of superior status, deprivation of rights, double otherization, which is consistent with the discourse of women's subjectivity.

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