Preferences of Non-Iranian Audience of Iranian Films towards Subtitling Cultural Elements: A Case Study of Food Names

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Kenevisi Mohammad Sadegh; Rajab Dori Elham

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Journal: Journal of Language and Translation Studies Year:2019 | Volume:52 | Issue:1 Page(s): 53-77

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Title

Preferences of Non-Iranian Audience of Iranian Films towards Subtitling Cultural Elements: A Case Study of Food Names

Author(s)

Kenevisi Mohammad Sadegh | Rajab Dori Elham | Issue Writer Certificate

Keywords

FoodQ2

Iranian FilmsQ1

Non-Iranian AudienceQ1

PreferencesQ1

ReceptionQ1

SubtitlingQ1

Abstract

This study aims at investigating the preference of non-Iranian (Western) audience of Iranian Films towards the Subtitling of Food names in the films. To extract the Food names as well as to analyze the Subtitling techniques applied in translating the names, a corpus of 30 Iranian Films and their official English subtitles are scrutinized. In addition, in order to find out the preference of the subjects, a questionnaire is developed and distributed to 223 non-Iranian viewers of the films. Venuti's (1995 / 2008) theory of invisibility and the concepts of domestication and foreignization are applied in analyzing the audience's preference. The results of the study show a domesticating preference in Subtitling Food names in the films. Conversely, the subjects of the study preferred a foreignized approach in the Subtitling of the Food name. Hence, a foreignized approach in Subtitling Food names is the recommended strategy. Foreignized strategies are not only in line with the audience's preference, they can lead to a mutual and cultural dialogue between Iranian culture and Western culture in the unbalanced power relations in the current world.

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APA: Copy

Kenevisi, Mohammad Sadegh, & Rajab Dori, Elham. (2019). Preferences of Non-Iranian Audience of Iranian Films towards Subtitling Cultural Elements: A Case Study of Food Names. JOURNAL OF LANGUAGE AND TRANSLATION STUDIES, 52(1 ), 53-77. SID. https://sid.ir/paper/187596/en

Vancouver: Copy

Kenevisi Mohammad Sadegh, Rajab Dori Elham. Preferences of Non-Iranian Audience of Iranian Films towards Subtitling Cultural Elements: A Case Study of Food Names. JOURNAL OF LANGUAGE AND TRANSLATION STUDIES[Internet]. 2019;52(1 ):53-77. Available from: https://sid.ir/paper/187596/en

IEEE: Copy

Mohammad Sadegh Kenevisi, and Elham Rajab Dori, “Preferences of Non-Iranian Audience of Iranian Films towards Subtitling Cultural Elements: A Case Study of Food Names,” JOURNAL OF LANGUAGE AND TRANSLATION STUDIES, vol. 52, no. 1 , pp. 53–77, 2019, [Online]. Available: https://sid.ir/paper/187596/en

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