RELATION BETWEEN “INDIVIDUAL INVESTORS’ MENTAL EVALUATIONS FROM PRODUCT AND BRAND” AND “THEIR PREFERENCE TO INVESTING IN STOCK”

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GHAZIZADEH MOSTAFA; ESFANDIARI MAHMOUD; RAEI EZABADI MOHAMMAD EBRAHIM; REISI GHORBANABADI HOSSEIN

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Journal: INVESTMENT KNOWLEDGE Year:2014 | Volume:3 | Issue:10 Page(s): 199-218

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Title

RELATION BETWEEN “INDIVIDUAL INVESTORS’ MENTAL EVALUATIONS FROM PRODUCT AND BRAND” AND “THEIR PREFERENCE TO INVESTING IN STOCK”

Author(s)

GHAZIZADEH MOSTAFA | ESFANDIARI MAHMOUD | RAEI EZABADI MOHAMMAD EBRAHIM | REISI GHORBANABADI HOSSEIN | Issue Writer Certificate

Keywords

MENTAL EVALUATIONSQ2

BRANDQ1

BEHAVIORAL FINANCEQ1

INVESTMENTQ1

INDIVIDUAL INVESTORSQ2

Abstract

The aim of this research is to investigate the relationship between “individual investors’ MENTAL EVALUATIONS from product and BRAND” and “their preference to investing in stock”. The population of this research is INDIVIDUAL INVESTORS that acted in Tehran Security Exchange from 1389/3/31 to 1391/3/31. The sample is 384 INDIVIDUAL INVESTORS. For collecting data, we use questionnaire and for analyzing data, we use SPSS and PLS software. The results show that there is a significant relation between “individual investors’ MENTAL EVALUATIONS from product and BRAND” and “their preference to investing in stock”.

Cites

MODELING OF INTANGIBLE ASSETS IN TEHRAN STOCK EXCHANGE FIRMS

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APA: Copy

GHAZIZADEH, MOSTAFA, ESFANDIARI, MAHMOUD, RAEI EZABADI, MOHAMMAD EBRAHIM, & REISI GHORBANABADI, HOSSEIN. (2014). RELATION BETWEEN “INDIVIDUAL INVESTORS’ MENTAL EVALUATIONS FROM PRODUCT AND BRAND” AND “THEIR PREFERENCE TO INVESTING IN STOCK”. INVESTMENT KNOWLEDGE, 3(10), 199-218. SID. https://sid.ir/paper/188015/en

Vancouver: Copy

GHAZIZADEH MOSTAFA, ESFANDIARI MAHMOUD, RAEI EZABADI MOHAMMAD EBRAHIM, REISI GHORBANABADI HOSSEIN. RELATION BETWEEN “INDIVIDUAL INVESTORS’ MENTAL EVALUATIONS FROM PRODUCT AND BRAND” AND “THEIR PREFERENCE TO INVESTING IN STOCK”. INVESTMENT KNOWLEDGE[Internet]. 2014;3(10):199-218. Available from: https://sid.ir/paper/188015/en

IEEE: Copy

MOSTAFA GHAZIZADEH, MAHMOUD ESFANDIARI, MOHAMMAD EBRAHIM RAEI EZABADI, and HOSSEIN REISI GHORBANABADI, “RELATION BETWEEN “INDIVIDUAL INVESTORS’ MENTAL EVALUATIONS FROM PRODUCT AND BRAND” AND “THEIR PREFERENCE TO INVESTING IN STOCK”,” INVESTMENT KNOWLEDGE, vol. 3, no. 10, pp. 199–218, 2014, [Online]. Available: https://sid.ir/paper/188015/en

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