THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL

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AMIRI MEYSAM; TAJZADEH NAMIN ABOLFAZL

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Paper Information

Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2014 | Volume:4 | Issue:4 Page(s): 68-83

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Title

THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL

Author(s)

AMIRI MEYSAM | TAJZADEH NAMIN ABOLFAZL | Issue Writer Certificate

Keywords

ADVERTISINGQ2

PERSONAL SELLINGQ2

SALES PROMOTIONQ2

PUBLIC RELATIONSQ1

DIRECT MARKETINGQ2

Abstract

Promotion is one of the four main elements of marketing mix elements. The main tool is the advance publicity, including advance sales, PERSONAL SELLING, DIRECT MARKETING, ADVERTISING. These tools provide, in coordination with each other, enabling the company's communication goals. The aim of the present investigation was to study the promotion elements affecting the client attraction in the sepah bank of the city of ardabil. The method of investigation was descriptive surveying and the statistic population included all individuals using the 18 sepah bank branch of the city of ardabil. The estimated sample volume was 196 persons selected by the cluster random method. The measurement tool was a 27-question, researcher-made questionnaire which studied the elements affecting the promotion in five elements of ADVERTISING, PERSONAL SELLING, SALES PROMOTION, PUBLIC RELATIONS and DIRECT MARKETING. The durability factor of the questionnaire was 0.797 according to cronbach's alpha. In order to analys the data, the statistics methods of regression were used. The results showed that: from the view point of the individuals being studied, SALES PROMOTION had the highest effects in the client attraction for the sepah bank in the city of ardabil.

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APA: Copy

AMIRI, MEYSAM, & TAJZADEH NAMIN, ABOLFAZL. (2014). THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL. QUANTITATIVE RESEARCHES IN MANAGEMENT, 4(4), 68-83. SID. https://sid.ir/paper/191923/en

Vancouver: Copy

AMIRI MEYSAM, TAJZADEH NAMIN ABOLFAZL. THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL. QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2014;4(4):68-83. Available from: https://sid.ir/paper/191923/en

IEEE: Copy

MEYSAM AMIRI, and ABOLFAZL TAJZADEH NAMIN, “THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL,” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 4, no. 4, pp. 68–83, 2014, [Online]. Available: https://sid.ir/paper/191923/en

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