ASSESSING MARKETING MARGIN OF OF GRAPES AND RAISINS AND SOUR (CASE STUDY: ABHAR CITY OF ZANJAN PROVINCE)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

RAJAEI YADOLLAH; RAJAEI NINA; TEYMOORI MOSTAFA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: QUANTITATIVE RESEARCHES IN MANAGEMENT Year:2013 | Volume:3 | Issue:4 Page(s): 1-12

Download Full-Text

Persian Verion

View:

1,313

Download:

Cites:

Information Journal Paper

Title

ASSESSING MARKETING MARGIN OF OF GRAPES AND RAISINS AND SOUR (CASE STUDY: ABHAR CITY OF ZANJAN PROVINCE)

Author(s)

RAJAEI YADOLLAH | RAJAEI NINA | TEYMOORI MOSTAFA | Issue Writer Certificate

Keywords

GRAPESQ3

UNRIPE GRAPESQ2

RAISINSQ2

MARKETING MARGINQ2

MARKET EFFICIENCYQ1

ABHAR TOWNSHIPQ2

Abstract

The objective of this research is to study the MARKETING MARGIN of GRAPES, unripe GRAPES and RAISINS in ABHAR TOWNSHIP. For this reason, we used a questionnaire as a data gathering tool and we gathered required data with random sampling method in three levels such as producer, wholesaler and retailer from a population including 300 producers, 18 wholesalers and 40 retailers in ABHAR TOWNSHIP in year 1389 of Iranian calendar (in year 2010 Gregorian calendar). The results show that the average of total marketing costs for GRAPES, unripe GRAPES and RAISINS are 3500, 2000 and 1000 Rials respectively and retailer margins are 2000, 2000 and 1000 Rials respectively. Producers` share of final price for GRAPES, unripe GRAPES and RAISINS are 38.9%, 63.6% and 85.8% respectively. Efficiency study results of markets of GRAPES, unripe GRAPES and RAISINS reveal that their efficiencies are 165.7%, 93.2% and 22.4% respectively. It is therefore essential to apply proper mechanisms to direct MARKETING MARGINs of these products especially grape toward producers.

Cites

No record.

References

Cite

APA: Copy

RAJAEI, YADOLLAH, RAJAEI, NINA, & TEYMOORI, MOSTAFA. (2013). ASSESSING MARKETING MARGIN OF OF GRAPES AND RAISINS AND SOUR (CASE STUDY: ABHAR CITY OF ZANJAN PROVINCE). QUANTITATIVE RESEARCHES IN MANAGEMENT, 3(4), 1-12. SID. https://sid.ir/paper/191940/en

Vancouver: Copy

RAJAEI YADOLLAH, RAJAEI NINA, TEYMOORI MOSTAFA. ASSESSING MARKETING MARGIN OF OF GRAPES AND RAISINS AND SOUR (CASE STUDY: ABHAR CITY OF ZANJAN PROVINCE). QUANTITATIVE RESEARCHES IN MANAGEMENT[Internet]. 2013;3(4):1-12. Available from: https://sid.ir/paper/191940/en

IEEE: Copy

YADOLLAH RAJAEI, NINA RAJAEI, and MOSTAFA TEYMOORI, “ASSESSING MARKETING MARGIN OF OF GRAPES AND RAISINS AND SOUR (CASE STUDY: ABHAR CITY OF ZANJAN PROVINCE),” QUANTITATIVE RESEARCHES IN MANAGEMENT, vol. 3, no. 4, pp. 1–12, 2013, [Online]. Available: https://sid.ir/paper/191940/en

Related Journal Papers